Agencies Become Class Rooms With Miami Ad School

Old second hand books for sale in a street book market

Miami Ad School Students have been accepted by agencies for work place learning for the autumn quarter starting in April.

Helga Diamond
Posted by Helga Diamond

Copywriting Student Samantha Cable will complete a ten-week ‘agency lab’ by Cutwater in San Francisco where she will join a class of ten Students from other Miami Ad Schools. Art Direction Student Will Winter Irving will go to 360 in New York, while Art Direction Students Katie Chrystal, Filipe Oliveira and Sophie Robertson will study at Razorfish Sydney.

Miami Ad School ‘agency labs’ are part of the portfolio school’s curriculum. The agencies provide teachers who mentor a class of three to 10 Students. Students work on agency briefs assigned as classroom projects with their agency mentors. The projects include client work, new-business pitches and pro-bono work. The Students also participate in brainstorming sessions and in seminars with other departments such as planning, account services or production to give them an overview of the agency functions.

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Pictured clockwise from top left: Sam Cable, Will Winter Irving, Sophie Robertson, Katie Chrystal, Filipe Oliveira.

Says Cable who won a scholarship for the copywriting course: “I’m stoked to have been accepted by Cutwater at San Francisco. It’s a quirky creative agency and my time there will give me the opportunity to study new aspects of pop culture and to deepen my copywriting craft. Being awarded the scholarship to Miami Ad School last year has opened up so many opportunities for me. The portfolio course has taught me the skills to move up from intern to designer at the Australian Theatre for Young People after just six months. When I graduate at the end of this year I hope to find an agency that lets me tell stories that challenge, disrupt, inspire, confront and overthrow.”

Christian Behrendt, Razorfish’s ECD /Sandor Moldan, CD at Razorfish said: “It’s been a great experience for the agency to be involved in teaching courses at Miami Ad School. It gives us the opportunity to teach the skills we actually need in the industry. We look forward to seeing professional portfolios from the first crop of the Sydney Students when they graduate here at the end of the year.”