Adobe’s MD On Why Celebrating International Women’s Day Is Important

Adobe’s MD On Why Celebrating International Women’s Day Is Important
SHARE
THIS



International Women’s Day is right around the corner, and here at B&T, we think it’s a pretty important day to celebrate. That’s why Adobe has partnered with us to throw our very own International Women’s Day Lunch filled with some of the most inspiring women around.

An Ode to Mentors is an initiative of B&T’s Changing the Ratio – a bold new initiative to continue our mission of making equality and inclusion the norm in Australia’s communications industry and beyond.

Suzanne Steele (pictured below) is the managing director of Adobe Australia and New Zealand, and said the company decided to partner with B&T on the lunch because they want to celebrate women, and they “can’t think of a better time than International Women’s Day” to do so.

8769-Retouched-2

“As an industry, we have to look critically at ourselves and what we can do to move the needle, and this meeting of the minds is a great way to support the movement of developing female leaders in the creative industry.”

And Steele had quite a bit to say on why it’s so important to celebrate International Women’s Day, and women overall.

“Stereotypes are everywhere and, as a result, the tendency to pigeonhole people into specific boxes is a common occurrence. The danger is when people let these stereotypes define who they are.

“Research suggests that girls as young as six years old believe a stereotype that men are smarter than women. That kind of misperception can carry on through a lifetime, and put boundaries on personal and professional potential,” Steele said.

“According to a recent study by The Agency Circle, in Australia, only 29 per cent of creative and design roles in Australia are occupied by females. An even smaller percentage reflects women in leadership roles.

“In honour of International Women’s Day, I’m excited to celebrate women who are shattering stereotypes by making waves in the creative industry.

These leading female executives have forged their own path, and are an inspiration to all that we should not let stereotypes define us,” she added.

And at Adobe, women are given a fair shot as the company make strong advancements towards equality. The company has recently pledged that in 2018, it will achieve gender pay parity between men and women. Globally.

They’ve also undertaken the increasingly popular decision to no longer ask potential candidates their salary history during the application process – to prevent continuing wage gaps that may have existed in their prior roles.

“Our organisation thrives when our people find balance between their work, interest and family lives, therefore we always look for ways to recognise and reward employees,” Steele said.

“There are also opportunities to participate in programs that support a diverse workforce, such as the annual Adobe & Women Leadership Summit where we bring together our employees to connect, learn, and focus on personal and professional growth.”

This International Women’s Day lunch will bring together a string of executives and their mentors – and is a step towards shattering stereotypes in today’s creative workforce.

Steele also said that Adobe offers a ton of development programs and benefits designed to support and celebrate a diverse workforce.

“Our focus is to create a workplace where employees can grow their careers in an inclusive environment that embraces difference, including community building, training and internal awareness-building and family-friendly benefit policies.

“One recent significant benefit was our enhanced parental leave policy in Australia, providing 26 weeks of paid-time off for primary caregivers,” she said.

But although partnership on an International Women’s Day Lunch is a show of support for women in the industry, Steele said more can – and needs to be – done.

“More than just celebrating achievements by women, I think it boils down to how we, as an industry, need to set an example for others to follow, and support the movement to shatter stereotypes,” she said.

“This starts inside the organisation, by building inclusive cultures where all employees have equal opportunity to get hired and advance, and have the resources to succeed.”

Early-bird tickets are still on sale for Changing the Ratio! Click here to secure your spot.

 

 

Latest News

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]