AdColony Ups Mobile Video Offering

AdColony Ups Mobile Video Offering
SHARE
THIS



Independent mobile advertising platform AdColony has announced the launch of Aurora HD Mobile Video, a suite of interactive mobile video creative products that fundamentally changes the way consumers can physically engage with video content, and has partnered with Disney in the Asia-Pacific (APAC) region for its global release.

Powered by AdColony’s Instant-Play technology, the video gives marketers access to powerful graphic capabilities, interactive content that is enhanced with haptic effects and other native mobile capabilities that result in an immersive experience for the viewer.

From creating fully shoppable video experiences, to changing backgrounds, to switching between concurrently-running videos, Aurora HD Video allows users a range of ways to interact and personalise the experience on their screens.

“The future of Mobile Video is here, and, it is very different from what anyone has experienced yet,” explained Vikas Gulati, managing director of AdColony for the APAC region.

“Video ads have always been a one-way street, yet, users want more than that. They want custom graphic effects that provide a life-like experience and content that rewards them for interacting with it.”

As one of its first advertisers, AdColony partnered with Disney to launch a mobile campaign for its global blockbuster release of Pirates of the Caribbean: Dead Men Tell No Tales, which ran in the US and the APAC region.

The campaign comprises an online treasure hunt that allows users to unlock rewards by engaging with the content in front of them.

As a custom trailer for the film played, consumers tapped specific items on the screen, and were rewarded with exclusive video content from the film for everything they found. You can experience the video here.

Gulati added: “Mobile is no longer just an extension of TVs or digital videos. Mobile creative requires crystal-clear sound and picture quality, buffer-free video playback in apps, and a variety of post-video experiences to drive consumer actions.

“We are excited to have Disney as our very first Aurora advertiser and look forward to delivering results on brand and performance levels.”

Latest News


----
TAC & Taboo Urge Victorians To Make Roads Safer This Christmas With Ribbons
  • Advertising
  • Campaigns

TAC & Taboo Urge Victorians To Make Roads Safer This Christmas With Ribbons

Victoria’s Transport Accident Commission (TAC) and Taboo have created a high-impact, interactive campaign encouraging all Victorians to play their part in making roads safer around Christmas. The ‘This Christmas’ activation is filled with thousands of brightly coloured ribbons featuring messages written by real Victorians, to encourage us to all stay safe for the merriest Christmas […]


----
----

----

----
----

----

----
----

----
NITV Announces Four Indigenous Executive Appointments
  • Media

NITV Announces Four Indigenous Executive Appointments

National Indigenous television service NITV has announced four senior Indigenous appointments who will be responsible for growing its on-air and online platforms. Rhanna Collins, a proud Palawa woman, has worked at NITV for the past four years and has been appointed as executive editor, working across the TV station’s news and current affairs digital and […]


----
----

----

----
----

----
Publicis & Qld Transport And Main Roads Department Launch #LiftLegends
  • Campaigns

Publicis & Qld Transport And Main Roads Department Launch #LiftLegends

Queensland’s Transport and Main Roads Department (TMR) and creative agency Publicis Worldwide are targeting drink-driving over the holiday season with a new road safety campaign launching this week. The campaign is encouraging people to organise a #LiftLegend to make their way home. Set to the Bette Midler classic, Wind Beneath My Wings, this is the […]


----
----

----

----
AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy
  • Marketing

AMSRO Applauds ACCC’s Preliminary Report To Safeguard Data Privacy

The Association of Market and Social Research Organisations (AMSRO) today applauded the Australian Competition and Consumer Commission’s (ACCC) preliminary Digital Platforms Inquiry report and proposals to further protect the privacy of individuals across the digital landscape.


----
AppNexus Offers Buyers Fee-Transparent Supply-Side Platform
  • Advertising
  • Technology

AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

AppNexus, a Xandr company and leader in advertising technology, has announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]


----

----
----