ABC Splash Partners With Cultural Bigwigs

ABC Splash Partners With Cultural Bigwigs
SHARE
THIS



The Australian Broadcasting Corporation’s (ABC) Innovation department has announced new partnerships for education portal ABC Splash, with Australia’s leading cultural institutions.

The new partnerships include the National Archives of Australia, Museum of Contemporary Art (Sydney), Australian War Memorial, The National Portrait Gallery and National Museum of Australia.

The partnerships will enable selected content from the institutions’ exhibitions and collections to be accessed by teachers and students through the education site.

Using ABC Splash, students can journey into rarely seen archival documents, artefacts and artworks, specially curated to bring to life their day-to-day lessons.

Presented as digi-books, these historical and artistic gems offer first-hand insight into some of Australia’s most significant cultural moments.

Highlights include the ethereal digital portrait of Cate Blanchett from the National Portrait Gallery and the poignant artifacts of an ANZAC Soldier and Cold War era cartoons from the Australian War Memorial.

Other cultural treasures include the intricate and complex string figures of the Yirrkala artists from the collection at the Museum of Contemporary Art and a facsimile of a mysterious handprint and confidential cabinet minutes from the vaults of the National Archives of Australia.

Further partnerships with more of Australia’s leading institutions, including the National Museum of Australia, will see more content added to ABC Splash over the coming months.

Bell Shakespeare is also creating cultural content for ABC Splash, bringing the Bard’s work to life in digital format for a new generation of students. Bell Shakespeare have created Shakespeare Unbound, a video series of key speeches from Shakespearean plays for ABC Splash.

The videos will be paired with commentaries from actors that unpack the meaning of the work in a way that is relevant for Australian students. The first Bell Shakespeare clips will be released on ABC Splash in July 2014.

ABC managing director Mark Scott said: “The ABC is delighted to partner with Australia’s most important arts and cultural institutions. Working together, we are able to bring remarkable, rich material into the nation’s classrooms, making it directly available to teachers and students everywhere. It demonstrates how ABC Splash has become an indispensable Australian digital educational resource.”

ABC director of innovation, Angela Clark, said: “ABC Splash is bringing a wealth of information into the classroom: from interactive maths games to history apps, science and the arts. By creating a universal and free digital learning resource we are able to empower both teachers and students, giving them the materials to make learning interactive and relevant for today’s digital world.  In the process we hope that we will open up opportunities for all Australian school students to unlock the power of learning.”

All content on ABC Splash, which is run in partnership with Education Services Australia, is mapped to the Australian National Curriculum.

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Processed with VSCO with fp1 preset
  • Marketing

PRIA’s Brooke Williamson-Jones Joins VIVA! Communications

Boutique health and wellness PR agency VIVA! Communications has expanded its Sydney team, hiring Brooke Williamson-Jones as a junior account manager. Williamson-Jones joins VIVA! from the Public Relations Institute of Australia (PRIA), where she held the position of marketing and communication manager, and was responsible for driving PRIA’s communication channels, marketing strategy and company sponsorships. […]

Zenith’s ‘30 Rising Media Markets’ To Overtake Aussie Ad Spend By 2020
  • Advertising
  • Media

Zenith’s ‘30 Rising Media Markets’ To Overtake Aussie Ad Spend By 2020

New research by Publicis-owned media agency Zenith has identified a number of emerging advertising markets that it predicts will collectively overtake ad spend in Australia by 2020. According to Zenith, Iran will add more ad dollars than any of the other country included in the agency’s Thirty Rising Media Markets report, grow by US$713 million between […]

Zurich Partners With Melbourne Footy Club
  • Marketing

Zurich Partners With Melbourne Footy Club

Zurich Financial Services Australia Limited (Zurich) has become the co-principal sponsor of one of Australia’s oldest and most respected AFL clubs, Melbourne Football Club. The three-year partnership will see Zurich’s logo feature on the front of the Melbourne Demons’ guernseys, plus other branding rights including signage and game day advertising. Speaking at the signing of […]

Pureprofile Extends Confirmit Relationship
  • Marketing

Pureprofile Extends Confirmit Relationship

Data and programmatic player Pureprofile has announced it will extend its 10-year relationship with customer experience and market research provider Confirmit. Pureprofile will continue to use the Confirmit Horizons platform for its data collection, panel management and analytics solutions. The ASX-listed company uses the Confirmit Horizons platform on US, UK, and ANZ SaaS environments to […]

Bonds Releases ‘Killer Undies’ With AFL Superstar Dustin Martin
  • Advertising
  • Campaigns

Bonds Releases ‘Killer Undies’ With AFL Superstar Dustin Martin

Clothing brand Bonds has recruited Richmond Tigers star Dustin Martin to headline as its new underwear ambassador in a powerful stills and video campaign that launches this week. Martin champions Bonds’ latest men’s underwear range by showcasing his athletic physique and signature ink against the iconic Bonds underwear silhouette. The new fashion and sports underwear […]

Ex-Pat Aussie Nick Law Appointed Publicis’ Global Chief Creative Officer
  • Advertising

Ex-Pat Aussie Nick Law Appointed Publicis’ Global Chief Creative Officer

Ex-pat Australian Nick Law has quit his role at R/GA and will become Publicis Groupe’s new global creative officer. Law, who started his career at R/GA in Sydney, will take up his new role in May. According to a statement from Publicis, Law has been tasked “to take the Groupe’s creative performance to the next […]

by B&T Magazine

B&T Magazine
Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Four Things Every Marketer Should Know About Building Brand Identity
  • Marketing
  • Opinion

Four Things Every Marketer Should Know About Building Brand Identity

Brand identity gets thrown around a lot in the industry, but how do you know if you’re doing the right thing? Peter Harris (pictured below), CEO of franchise marketing platform Digital Stack, breaks it down for you, dear reader. Brand identity is not a new concept – it’s a fundamental part of any marketing strategy […]

Opinion

by B&T Magazine

B&T Magazine
Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM
  • Advertising
  • Marketing
  • Media

Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, according to a new study, which suggests some concerns around brand safety may be misunderstood. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious […]

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional
  • Media

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional

Nova has announced that its Kate, Tim & Marty drive show will expand its reach beyond the metropolitan market to be syndicated across 48 regional stations from today. Kate Ritchie, Tim Blackwell and Marty Sheargold, who won the Best On-Air Team (Metro FM) trophy for the second year running at the 2017 Australian Commercial Radio […]

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]