31ST:SECOND Sets Up Shop In Melbourne With New Head

31ST:SECOND Sets Up Shop In Melbourne With New Head
SHARE
THIS



Currently based in Sydney with an impressive list of clients, brand participation agency 31ST:SECOND has announced its expansion to Melbourne this month.

The award-winning agency has appointed former Oxygen marketing client services director, Will Feutrill as head of Melbourne.

“31ST:SECOND have been leaders and innovators in their approach to shopper marketing and brand activation. I’m really excited to have the opportunity to bring their unique brand participation philosophy to the Melbourne market and continue to create successful campaigns and partnerships,” Feutrill said.

With over 10 years in the industry and starting at DDB, Feutrill has been responsible for global campaigns for Michelin, as well as managing key accounts including AAMI, Holden and Coca Cola, delivering award-winning campaigns across above-the-line, below-the-line, digital and social.

31ST:SECOND executive creative director, Rachael Egan said: “We are delighted to have Will heading up our new office and bringing the 31ST:SECOND philosophy to Melbourne. We have no doubt that he will further boost our brand, as one of Australia’s leading independent brand activations agencies.”

Feutrill’s appointment and the opening of the 31ST:SECOND Melbourne office is effective immediately.

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]