Walter Thompson Sydney Releases Christmas Outdoor Campaign For Sydney Dogs & Cats Home

Walter Thompson Sydney Releases Christmas Outdoor Campaign For Sydney Dogs & Cats Home

As part of its ongoing pro bono relationship with Sydney Dogs & Cats Home, J. Walter Thompson Sydney has launched an outdoor campaign encouraging people to give a rescue pet a home this Christmas.

Rebecca Tilly
Posted by Rebecca Tilly

Sydney Dogs & Cats Home general manager, Claire Garth, said, “We are the only pet shelter in Sydney to never place a time limit on the animals in our care.

“To remain viable, we rely on the generosity of the community to ensure we can continue finding new homes for thousands of abandoned pets every year.”

The work taps into the pre-Christmas mindset when people are pre-occupied with shopping.

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Garth added, “At Christmas time, when people are all wrapped up in the spirit of giving, we wanted to remind them that giving a rescue pet a home is the greatest gift of all, and for those unable to adopt, donating to our cause helps us to continue giving second chances to every animal in need.”  

This campaign builds on J. Walter Thompson’s previous work for SD&CH, including the hugely successful #AlmostHomeless campaign which helped generate the 10,000 signatures needed to lobby the NSW Government to find a new home for the shelter. As well as the ongoing #FollowAStray Instagram campaign which aims to turn Travis Barker the Stray into a celebrity who can raise funds for the shelter through advertising.

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Creative Credits:

Creative agency: J. Walter Thompson

Executive Creative Director: Simon Langley

Creative Director/Art Director: John Lam

Creative Group Head/Writer: Laurie Geddes

Agency Producer: Anastasia Nielsen

Group Account Director: Bruce Pywell

Account Manager: Amanda Porritt

Planner: Heather Morrisson

Photographer: Jonathan May

Retoucher: Ian Connor