Val Morgan Outdoor Launches Interactive Energizer Outdoor Campaign

Val Morgan Outdoor Launches Interactive Energizer Outdoor Campaign
SHARE
THIS



Val Morgan Outdoor has teamed up with MEC and Energizer to bring to life the energy and innovation of the Energizer brand in a fun and immersive gesture control digital experience.

The digital experience, which launches today at St Ives Shopping Village and Werribee Plaza, allows passer-by to play table tennis against the brand’s famous icon; Mr. Energizer on a 90” digital super-screen.

Val Morgan Outdoor has converted user movements into commands using gesture and motion-tracking – users control the action, no device is required. Users are invited to wave their hands and take control of a virtual paddle in a game of table tennis against the Energizer man.

energizer_04

Val Morgan Outdoor managing director Anthony Deeble commented: “This is yet another digital experience we’ve built to create a positive brand experience. This brings to life both our innovation capabilities and Energizer’s commitment to innovation in a high-impact, highly engaging digital retail OOH environment.”

Director of digital and innovation, Matthew Bushby, said: “This fun and interactive game is another customised digital experiential solution our team have delivered to help amplify and deliver an immersive brand experience.”

The table tennis game promoting Energizer’s new Eco Advanced Batteries – the World’s 1sthigh performance battery made with four per cent recycled batteries, launches this week and will be in eight shopping centres in New South Wales and Victoria over a four week period. Each of the eight digital experiences is in close proximity to supermarkets and are combined with a package across the Val Morgan Outdoor network to maximize awareness.

Bushby added: “We believe this activation will be a crowd stopper for mums and families – leaving a positive and lasting impression with shoppers prior to heading in-store to continue their shop. We hope they feel completely ‘energized’ from the experience.”

Image via Deviant Art.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]