Val Morgan Outdoor Launches Interactive Energizer Outdoor Campaign

Val Morgan Outdoor Launches Interactive Energizer Outdoor Campaign
SHARE
THIS



Val Morgan Outdoor has teamed up with MEC and Energizer to bring to life the energy and innovation of the Energizer brand in a fun and immersive gesture control digital experience.

The digital experience, which launches today at St Ives Shopping Village and Werribee Plaza, allows passer-by to play table tennis against the brand’s famous icon; Mr. Energizer on a 90” digital super-screen.

Val Morgan Outdoor has converted user movements into commands using gesture and motion-tracking – users control the action, no device is required. Users are invited to wave their hands and take control of a virtual paddle in a game of table tennis against the Energizer man.

energizer_04

Val Morgan Outdoor managing director Anthony Deeble commented: “This is yet another digital experience we’ve built to create a positive brand experience. This brings to life both our innovation capabilities and Energizer’s commitment to innovation in a high-impact, highly engaging digital retail OOH environment.”

Director of digital and innovation, Matthew Bushby, said: “This fun and interactive game is another customised digital experiential solution our team have delivered to help amplify and deliver an immersive brand experience.”

The table tennis game promoting Energizer’s new Eco Advanced Batteries – the World’s 1sthigh performance battery made with four per cent recycled batteries, launches this week and will be in eight shopping centres in New South Wales and Victoria over a four week period. Each of the eight digital experiences is in close proximity to supermarkets and are combined with a package across the Val Morgan Outdoor network to maximize awareness.

Bushby added: “We believe this activation will be a crowd stopper for mums and families – leaving a positive and lasting impression with shoppers prior to heading in-store to continue their shop. We hope they feel completely ‘energized’ from the experience.”

Image via Deviant Art.

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.