Turkish Airlines has announced a partnership with the Turkish Tourist Board on a global campaign. The campaign features leading global creators from YouTube, Snapchat and Facebook and will see them embark on a mystery tour across Turkey.
The campaign will fly prominent global creators, including Snapchat star Jerome Jarre, German vlogger star Sami Slimani as well as American filmmaker Casey Neistat, to Istanbul with the promise of a trip to an additional destination within Turkey. The stars, with a total social following of over 40 million, will create a series of videos including a travelogue from their time in Istanbul and their secret destination. The creators have already created an unboxing video where they discover their invitation to Turkey, these videos launched last week.
The project follows on from 2014’s #FortuneTraveller initiative, a Turkish Airlines project, managed by global MCN Rightster, which delivered over 10 million views and saw sales increase by 14 per cent during the campaign period. Additionally, Turkish Airlines’ YouTube channel had a 24 per cent increase of subscribers, making it the most subscribed airline on the entire global platform.
Neset Dereli, interactive marketing manager at Turkish Airlines, added: “Following the success of the #FortuneTraveller campaign, we are really excited to launch another global social campaign featuring some of the world’s most influential creators. Bringing together creators from multiple networks, and utilising Rightster’s expertise in creating branded content, will mean we have the opportunity to reach a truly global audience.”
Irfan Onal, at the Turkish Tourist Board added: “We have created a once-in-a-lifetime trip for the creators, in order to showcase the best of what Turkey has to offer. These creators are hugely influential, particularly with the younger generation, and we hope that by working with them on this campaign we can inspire more people to visit Turkey.”
Ian Samuel, managing director of brand solutions at Rightster, commented: “We are delighted to be working with Turkish Airlines and the Turkish Tourist Board to deliver a global campaign. The addition of the Turkish Tourist Board adds an exciting new angle, and an opportunity to showcase Turkey to the world through leading social stars. Working with social talent offers travel brands the perfect mix of supercharged word of mouth marketing, creativity and guaranteed engagement.”
See full list of creators involved in the campaign below:
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