Travel Insurance Direct Rebrands Via South South West & Revolver Capital

Travel Insurance Direct Rebrands Via South South West & Revolver Capital
SHARE
THIS



Online travel insurance provider Travel Insurance Direct has unveiled a rebrand to TID and a new look across its online platform.

With a focus on targeting a younger audience, the refresh mirrors the TID’s goals of simplifying and innovating the travel insurance process for Australian travellers.

Travel Insurance Direct (TID) logo

TID’s new logo

Recognising that insurance is not deemed sexy, the brand has overhauled its look and tone to be more contemporary, fresh and dynamic, essentially becoming a travel buddy in your pocket.

Working with Revolver Capital for market research and South South West for the creative brand design, the team worked to create a new look and feel for TID across all brand elements, including on the site and forthcoming media assets.

Digital and tech aspects of the rebrand were handled in-house by the TID team.

As a brand that has always attracted a wide and broad audience, the business has made a tactical decision to speak more directly to a new generation of younger travellers.

This has inspired a new, more efficient but informal tone of voice, and a more dynamic, mobile-friendly style.

Market research also highlighted a need to focus on travellers in the under-30 market at point of purchase.

Kari Taylor, head of Australia and New Zealand at TID, said: “We’re thrilled to further develop the TID brand with a new logo and name which reflects our goal to provide customers with smarter insurance and technology.

“Research tells us that most travellers purchase insurance 24 hours to seven days out from departure, when they’re just about ready to go. We want to own that point in time by giving customers insurance that is technology-lead and innovative.”

TID will continue to roll out further enhancements to its product and service offering over the next 12 months as part of the refresh.

CREDITS

Creative and design: South South West

Research: Revolver Capital

PR: Frank PR

 

 

Latest News

The Best Time Of The Day To Check Your Email
  • Opinion

The Best Time Of The Day To Check Your Email

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]