Sweden’s Latest Tourist Campaign: Call +46 771 793 336 To Talk To Random Swede

Sweden’s Latest Tourist Campaign: Call +46 771 793 336 To Talk To Random Swede
SHARE
THIS



Sweden has became the first country in the world with its very own national telephone number. A campaign by a WPP Agency, Ingo Stockholm, for Swedish Tourist Association has set up a hotline that lets people from around the world to get connected to a random Swede- The Swedish number.

“In troubled times, many countries try to limit communication between people, but we want to do just the opposite,” Magnus Ling, general secretary and CEO of the Swedish Tourist Association, said in a statement.

“We are making Sweden the first country in the world with its own phone number and giving our fellow Swedes the opportunity to answer the calls, express themselves and share their views, whatever they might be.”

Swedes can sign up online to take part in the campaign. A switchboard supports incoming calls 24 hours a day, seven days a week. The switchboard then randomly chooses one of the Swedish ambassadors to take each call.

About 3,000 people have signed up so far. They are they are not vetted or given any instructions on what to talk about, which is a pretty brave move on the Tourist Associations side.

Since launching the hotline, 9591 incoming calls have been answered by volunteers. The top five calling countries are the USA (30 per cent), Turkey (25 per cent), U.K (8 per cent), Russia (7 per cent) and Germany (4 per cent).

The number is +46 771 793 336 but keep in mind that international charges do apply.

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?