State Of Origin Train Campaign Gets Sydney-Siders Pumped For The Game

State Of Origin Train Campaign Gets Sydney-Siders Pumped For The Game
SHARE
THIS



City of Sydney trains featuring NSW Blues and QLD Maroons players are currently making their way around in the lead up to tomorrow’s much anticipated 2015 State of Origin event.

The trains will be travelling to and from the ANZ stadium tomorrow night, transporting footy fanatics to one of the most exciting nights of the year.

A ‘train domination’ style campaign launch was utilised by Destination NSW, who worked with both TorchMedia and S&J to brand the externals and internals of Sydney trains carriages.  The media formats were chosen to maximise visibility along the train network, boost ticket sales and build excitement around the event.

The campaign was unveiled by the minister for trade, tourism and major events Stuart Ayres, along with the minister for transport and infrastructure Andrew Constance last week at Sydney Olympic Park.

Kirsty Dollisson, general manager of TorchMedia believes the State of Origin campaign is a great example of the right message in the right environment, given trains are the main mode of transport out to ANZ Stadium.

“We hope to see more brands taking advantage of synced external and internal train campaigns as it delivers unavoidable impact, the ability to create immersive experiences and an audience of over 1.5 million Sydney commuters,” said Dollisson.

Please login with linkedin to comment

DT

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]