SmoothFM Offers Half A Mil Of Free Advertising In New Initiative

SmoothFM Offers Half A Mil Of Free Advertising In New Initiative
SHARE
THIS



It’s time for creatives to roll up their sleeves and snag their clients $500,000 worth of free advertising from NOVA Entertainment radio station smoothfm.

Apart from putting the thinking caps on, Kate Day, head of create at NOVA, said the team wanted to push the smoothfm brand further.

“The market is so aware of NOVA and its potential when it comes to commercial and brand integration,” she told B&T.

“Because smooth is relatively new as far as the commercial radio landscape goes, we really wanted to inspire and invigorate the industry by not just telling but showing what’s possible.”

Day said it’s not that smoothfm is struggling, rather it’s gone from “strength to strength” but it’s about showing the potential now that the brand is more than just radio.

And considering how competitive this industry is, added Day, a competition seems fitting to get a lit fire under people’s bums.

“We’re trying to make it as limitless as possible and just focus on getting great ideas,” she said.

“Obviously in terms of the execution… there’ll be recommendations on how the budget is used. But we think with the budget, we can really bring a lot to life.”

Day said it was important to keep relatively neutral in the judging too, so once the plethora of entries have been whittled down to five they will be judged by Network Ten’s Russel Howcroft, Australian Ballet marketing director Penny Rowland, Vinmofo co-founder Andre Eikmeier and NOVA’s CMO Tony Thomas.

The ultimate winner will workshop the idea to make it just right and have the campaign shown on smoothfm’s various media assets.

So far, Day said they’ve had a lot of interest when they were putting the feelers out there, so expectation on entries is high.

“That being said, I think the real power of this promotion is not just in the number of entries as one key metric, but also in the new conversations that it starts in market.”

The competition launches today and you have six weeks to get your entry in.

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announce Three New PR & Event Hires
  • Marketing

Mango Melbourne Announce Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.