Seven Steps To Creating A Successful Employee Engagement Survey

Seven Steps To Creating A Successful Employee Engagement Survey
SHARE
THIS



Engaged employees can directly affect an organisation’s productivity, efficiency, and bottom line, and Qualtrics APAC MD Bill McMurray says an effective way of measuring employee engagement is through an employee engagement survey.

Surveys provide the opportunity to collect valuable employee feedback and enable organisations make changes on their behalf if needed. If this is done right, it is possible to optimise engagement and improve organisational performance.

To get the most out of an employee survey, it’s important the questions measure the following: pride in the company, intention to stay with the company, motivation of employees to go above and beyond, and the likelihood of recommending the company to friends or family – this is known as an Employee Net Promoter Score.

Here are my seven key steps to developing an employee engagement survey that will deliver value:

1. Involve key leaders when prioritising issues
As well as understanding what the company needs from the bottom up, it is important to know what it needs from the top down. This means engaging with key business leaders when prioritising issues.

2. Develop an organisation specific list of engagement drivers
Traditional engagement category drivers include; autonomy/empowerment, career progression, collaboration, communication, company leadership, pay and benefits, quality of product/services, recognition, resources, strategy alignment, supportive management, and training/development.

Organisations need to ensure that all of the engagement categories are relevant. Don’t be afraid to remove categories that don’t seem relevant, and create new categories that are relevant to your organisation.

3. Define the questions
Once the customised engagement categories have been finalised, create 3-6 questions per category.
Key considerations when creating questions include:

  • Ask a robust engagement measure
  • The questions should attempt to measure different aspects of a theme (e.g., the company, the manager, the team, the individual), so that you get a new piece of information from each.
  • Wherever possible, define and consistently use the same scale. For example, the majority of the time, you should be able to word a question to be answered on a “strongly agree – strongly disagree” scale or a “very good – very poor” scale.

4. Include necessary definitions
Not everybody understands certain titles and terms in the same way. Make sure everyone is on the same page by including definitions at the beginning of the survey, or attached to individual questions, depending on the layout of the survey.

5. Know how to reach your employees
In today’s day and age, you need to ensure you deliver your engagement survey in a relevant manner to encourage employee participation. You should ensure your surveys are mobile device responsive so employees can easily complete them on their mobile devices.

6. Determine how the data needs to be broken down for analysis
You should be integrating your organisation hierarchy and demographic data into your employee engagement feedback platform so you can breakdown the data and deliver it in managerial or departmental dashboards.

7. Action the employee feedback
Before you start your engagement survey, you must understand the strategy and how you will action the data. The most important part of collecting employee feedback is to take action on the feedback in an appropriate timeframe to show employees that you have listened and value their feedback.

Once the employee engagement survey has been executed, you then need to consider combining your annual employee engagement survey with ‘pulse surveys’. Pulse surveys allow organisations to dive deeper into a particular department or issue to identify if improvements are taking place.

 

Please login with linkedin to comment

breakfast show Designworks

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]