sass & bide Appoints IE Agency for E-Commerce Makeover

sass & bide, the iconic Australian high-end label, is overhauling its e-commerce platform with the help of new digital partner, IE Agency.

sass & bide is Australia’s biggest fashion success story, propelling to global acclaim since its inception in 1999.

The brand aesthetic is defined by personal expression with their strong, unique designs the epitome of modern luxury. sass & bide showcase their collections internationally twice yearly, previously in both New York and London Fashion Weeks.

After a competitive pitch, sass & bide appointed IE Agency as its digital partner for the entire digital portfolio to ensure the ever-growing customer expectations across all channels are met. Looking to the future, sass & bide will continue to elevate their brand identity to a global audience by creating significant commercial growth both in-store and online.

IE will be overhauling their digital platform to empower exceptional customer experience and best practice across both online and in-store retail touch-points. As a Magento Gold Partner and being retail focussed, IE Agency were the right fit to drive sass & bide’s unique vision.

Julie Georgiadis, Marketing Manager for sass & bide said of the new relationship, “We’re excited to partner with IE to explore more creative digital opportunities and support our growth within the omni-channel landscape. This goal aims to put the sass & bide customer at the centre of every digital engagement”

Dean Flynn, Managing Partner of IE, is elated at the newly formed partnership, stating that, “IE is looking forward to driving sass & bide’s future digital success as a global retailer. With a solid foundation in Australia, sass & bide are ready to take their brand to an elevated digital platform globally, and we are excited to take them there.”

“After our previous success in enabling brands to digitally connect with their customers through their

website, mobile and in-store, we’re delighted to be working with a forward thinking client such as sass & bide,” he said.

“Our partnership will focus on building a new digital platform that will enhance the entire consumer

experience of sass & bide – both in terms of the brand experience and facilitating sales”

IE Agency is set to commence work on sass & bide’s digital offering immediately.

Note from B&T: IE Agency replaces WeAreDigital on the account.

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