Sacha Baron Cohen, from Ali G Indahouse and Borat, has revealed his latest creation Nobby for the film Grimsby in a pisstake of Steve Jobs famous Apple unveiling.
The video mimics Apple’s product keynote, from Cohen’s dress, to his speaking rhythms and the same font that Jobs used during his presentations. Here’s an example of Apple’s product launches:
Cohen’s parody references a number of his most popular characters; including Ali G, Borat and Bruno.
— The Brothers Grimsby (@BrothersGrimsby) March 8, 2016
According to the presentation, Cohen’s character “The Nobby” is 12 per cent more likable than Borat and 15 per cent more idiotic than Ali G.