Our Revolution Shows Off New Packaging For Primo’s Premium Selections Range

SHARE
THIS



Independent creative agency Our Revolution has unveiled its new packaging design for Primo’s mid-tier small goods range.

The Premium Selections range takes Primo’s portfolio architecture into consideration, as it sits between the Masterbrand’s Core and Gourmet Selections ranges.

Simple, sleek photography and strong variant navigation meet to invite consumers to trade up from their commodity deli meats and explore something more special. 

Jen Doran, creative director at Our Revolution, said the final result still very much leads with the Primo Masterbrand identity. 

“But we had to create enough differentiation and visual equity for the mid-tier range to show consumers the tangible value of the variants, for when they feel like trying something special,” she said. 

“The mid-tier range offers more premium flavours, so the photography communicates this excitement, without cannibalising the sales of their top-tier range.” 

Donna Oakley-Davies, marketing and category director at Primo, said: “We are delighted with the finished design, as it clearly communicates its point of difference – flavour and taste – whilst sharing key brand credentials of our other tiered ranges. 

“Working with Our Revolution was a dream. From the initial design concept including rationale through to final files released, their commitment to client service and attention to detail was of the highest standard.”

Please login with linkedin to comment

Our Revolution Primo

Latest News

Special Group Releases First Work For Carlton Dry Since Joining CUB’s Agency Roster
  • Advertising
  • Campaigns

Special Group Releases First Work For Carlton Dry Since Joining CUB’s Agency Roster

Creative agency Special Group has unveiled its first campaign for Carlton Dry after being appointed agency of record for the beer brand by Carlton & United Breweries (CUB). After a competitive pitch in December 2017, Special Group have joined the CUB roster as Carlton Dry’s agency of record. The new brand campaign, ‘Be Like The […]

News Corp Papers Put The Spotlight On Upcoming Summer Of Cricket With 32-Page Guide
  • Campaigns
  • Media

News Corp Papers Put The Spotlight On Upcoming Summer Of Cricket With 32-Page Guide

For the first time, News Corp Australia is launching its summer of cricket and the Fox Cricket channel with a 32-page guide to the 2018-19 season. The guide launches today and will wrap The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser. The 32-page cricket wrap is News Corp’s biggest ever cricket-centric print and […]