Revlon Gets Provocative With New Film From GPY&R

Revlon Gets Provocative With New Film From GPY&R

Makeup brand Revlon has returned to its roots with a tale of seduction in its latest release of a mini film noir from George Patts Y&R.

Amity Harrold
Posted by Amity Harrold

As an iconic brand since the 1930’s, Revlon acknowledges the importance of continually finding new ways to attract younger customers into the brand to grow market share.

“Revlon has a rich heritage based on glamour, provocation, romance and passion. Our Love is On campaign is about leveraging that heritage, inspiring the imagination of love and delivering a strong emotional connection with women. Because when do women feel the most beautiful? When they are in love!” said Revlon marketing director, Tracey Raso.

“Online provided the right environment for the Patts team to disrupt and engage our audience and celebrate Revlon’s slightly more provocative side.”

Senior creative at GPY&R, Kate Burt, said of the work: “The popularity of Fifty Shades of Grey this year proves the art of seduction has never been more relevant.  With director Ben Briand’s particularly sensual storytelling, we were able to leverage the prevailing mood out there.”