Red Agency Turns Pink To Celebrate 15 Years (And Support The National Breast Cancer Foundation)

Red Agency Turns Pink To Celebrate 15 Years (And Support The National Breast Cancer Foundation)
SHARE
THIS



PR, social and experiential consultancy Red Agency has announced it will celebrate its 15th anniversary by rebranding to Pink Agency for the month of October.

In line with Breast Cancer Awareness Month, Pink Agency will hold a number of events and initiatives designed to raise funds and awareness for the National Breast Cancer Foundation (NBCF).

Seeking to mark its 15th year milestone in a meaningful way, Red Agency’s Pink Agency idea was conceived after it was discovered that two-thirds of its staff had experienced a battle with breast cancer, either directly or through family and friends.

The goal of the campaign is to support the one-in-eight women who will be diagnosed with breast cancer in their lifetime, hence the partnership with NBCF to support their crucial life-changing breast cancer research.

As such, Red Agency will also provide pro bono support to NBCF to help drive further awareness.

Pink Agency’s main event in the month will see will see a number of influential and celebrity friends of the agency come together for the cause on Thursday 19 October at its office rooftop in Sydney’s CBD.

The event will kick off with a panel discussion hosted by Red Agency Asia-Pacific CEO James Wright (pictured above), titled ‘Inspiration from Adversity’, where a number of speakers will talk about challenges they faced in both their personal and private lives and how they overcame them.

Friends of the agency speaking at the event include: ARIA award-winning singer, songwriter and actress Samantha Jade; Australian Olympic athlete and two-time world champion Jana Pittman; WINK Models and theright.fit founder and CEO Taryn Williams; Urban List founder and CEO Susannah George; and NBCF Speakers Network ambassador Karen Foster.

Throughout the evening, guests will be treated to world-class entertainment, including music from Universal Music artist Odette, as well as a series of fundraising activities.

Beyond this, the rebrand to Pink Agency will see websites, email signatures and branding around each of Red Agency’s offices updated.

Other fundraising initiatives include a morning tea held in each office on the first working day of the month, as well as collections held before every meeting, with all proceeds going towards the NBCF.

Wright said: “Over the past 15 years, we have built a mantra of genuinely making a difference to Australian audiences, either through our clients or directly through community initiatives.

“So, rather than focus purely on our own milestone, we thought this was as an opportune time as any to shine a light on a community in constant need and support a cause that is very close to us.

“Some 66 per cent of our agency has been affected by breast cancer in some way, the majority in the last few years, so we wanted to raise further awareness and cash throughout the month.

“Pink Agency will champion staff-driven initiatives throughout the month, as well as working closely with clients and industry partners to help us create the impact we want to achieve to supporting the research.

“We are thrilled to partner with the National Breast Cancer Foundation for this and contributing in our own way to the amazing and vital work they do.”

NBCF chief executive Sarah Hosking thanked Red Agency for their generous support throughout October.

“On behalf of everyone at NBCF and all the women and men affected by breast cancer, thank you to all of the staff at Red Agency. Your commitment makes a huge difference,” she said.

If you would like to make a donation to this cause, click here.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]