Rakuten Marketing Reports 87% Business Growth

Rakuten Marketing Reports 87% Business Growth

Performance marketing company Rakuten Marketing is celebrating tremendous success for the last financial year, reporting 87 per cent business growth.

Jess Canter
Posted by Jess Canter

It has been a year of expansion for the company, with its staff head count increasing by 35 per cent and an expansion of the Singapore division announced in July 2017.

Overall, the Rakuten Marketing Affiliate Network grew by 66 per cent during FY17, with over $1 billion in publisher commissions paid out worldwide in 2016, and a staggering 100 million orders facilitated.

The company’s display arm has also experienced exponential growth of 88 per cent.

Anthony Capano, managing director of Rakuten Marketing for the Asia-Pacific region, said: “We continue to drive our business forward with excellent growth results year-on-year.

“A large part of the success that Rakuten Marketing has seen is because we are consistently able to identify opportunities that benefit our clients and their customers.

“We place a lot of emphasis on future-planning, and recognise the importance of continuously building on our achievements in order to exceed the needs of our clients.”