Purpose, Sustainability And Social Impact Are “Sandbags Against Economic Storm”: WeFirst Branding Founder

Purpose, Sustainability And Social Impact Are “Sandbags Against Economic Storm”: WeFirst Branding Founder
SHARE
THIS



A Buddhist monk, an international branding legend and a rebellious Australian social commentator have been announced to speak at the Sustainable Brands Sydney conference, 27 – 29 June 2016. Over three carefully designed days, experts and influencers will teach brands how to embed purpose-driven environmental and social innovations into their businesses, so that sustainability becomes a core driver of business and brand value.

Venerable Phra Anil Sakya, Buddhist monk and Deputy Rector for Foreign Affairs/Lecturer on Religious and Cultural Studies at Mahamakut Buddhist University, will visit Australia to outline how individuals and companies can find their purpose whilst cultivating sustainable brand development, based on the thinking of Sufficiency Economy Philosophy developed by His Majesty King Bhumibol Adulyadej.

“What we do each day, individually, has a profound effect on the natural environment. Our choices, in our personal lives and our professional lives, matter.

“Studying the puzzle of sustainability in a capitalist society raises a number of difficult questions. For example, can the long term economic objective of sustained agricultural growth be met if the ecological objective of preserving biodiversity is not? What happens to the environment in the long term if a large number of people cannot afford to meet their basic household needs today?

“If we don’t balance our social, economic, and environmental objectives in the short term, how can we expect to sustain our development in the long term?” said Dr Phra Anil.

Further exploring this theme is Simon Mainwaring, the founder of WeFirst Branding, a brand transformation agency that provides strategy, training and content that accelerates business growth and social impact. He will engage attendees by teaching them how to ‘activate purpose’ to protect their brands’ longevity.

“By activating purpose, can brands maintain attention, loyalty and sales from consumers, or the productivity and engagement they need from employees? Purpose will shore up the relevance of the company and inspire a new generation of customers to support its brands.

“Purpose, sustainability and social impact are now key growth drivers, and as such, are sandbags against the rising economic storm,” said Mainwaring.

Jane Caro, author, novelist, journalist, broadcaster, columnist, advertising writer and social commentator will join a panel session outlining an Australian CEO reflection on the international presentations.

She will share advice with brand custodians on how to identify and reposition brands to ensure what is being passed onto the next generation is more sustainable than what was inherited. 

“Whatever you do for a crust or however you live your life, you have a choice. Do you want to add to the sum of human happiness in the long term, or subtract from it? One is sustainable, the other always blows up in your face,” said Caro.

A global community of business and brand innovators will delve into key themes of purpose as a survival strategy in a shrinking economy, and purpose is realised through employee, customer and consumer engagement, marketing and culture that builds loyalty and drives leadership.

Sustainable Brands events are shaping the future of commerce worldwide with focused attention on understanding and leveraging the role of brands in shaping that future. Over a million people have attended Sustainable Brands events around the world since 2006, and the inaugural Australian event will be held in Sydney, 27 – 29 June 2016 at the Sofitel Sydney Wentworth.

Please login with linkedin to comment

sustainable brands

Latest News

Mobiddiction Wins Innovation Award At IABCA 2018
  • Media

Mobiddiction Wins Innovation Award At IABCA 2018

Sydney based tech consultants, Mobiddiction, has been crowned with the  Excellence in Innovation Award at the 2018 India Australia Business & Community Awards. Held at Brisbane  City Hall for the second consecutive year, the awards celebrate the Australia India relationship while honouring migrant entrepreneurship and community leadership and aims to raise awareness of Indians in […]

Indie Agency Edge Up Creative Recruits After A Series Of Wins
  • Media

Indie Agency Edge Up Creative Recruits After A Series Of Wins

Following recent new business wins including WW (formerly Weight Watchers), NGS Super and BASF, indie creative and content agency Edge has hired creative duo Peter Mountford (left in photo) and Salvatore Cavallaro (right). Copywriter Mountford was previously at Leo Burnett and R/GA, having worked on clients such as Telstra and McDonald’s, while art director Cavallaro was […]

Luminoso Launches Of Revolutionary Business Model
  • Media

Luminoso Launches Of Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]

Former Dentsu Exec Kym Pfitzner Joins Six O’Clock Advisory As Chairman
  • Marketing

Former Dentsu Exec Kym Pfitzner Joins Six O’Clock Advisory As Chairman

Australian-owned strategic communication firm Six O’Clock Advisory has announced the appointment of Kym Pfitzner as chairman. The 25-year media and marketing veteran will take up the non-executive post at the company from 14 January 2019. Pfitzner joins Six O’Clock Advisory as a highly-regarded adviser and director who has held senior leadership roles in the Asia […]

WPP AUNZ Study: Aussies Found To Regularly Lie About Money, Family & Happiness
  • Advertising
  • Marketing
  • Media

WPP AUNZ Study: Aussies Found To Regularly Lie About Money, Family & Happiness

Australians regularly lie about money, family, finances, their job and happiness, new research shows. They also keep big secrets from their partners, family and friends a new study by WPP AUNZ had revealed. The study, called Secrets & Lies, Uncovering the Underbelly of Australia, analyses the difference between what Australians say and what they think […]

by B&T Magazine

B&T Magazine
Sydney Airport Lands Massive Advertising Partnership
  • Advertising

Sydney Airport Lands Massive Advertising Partnership

Sydney Airport has partnered with large-format outdoor innovators, Wideopen Platform, to unveil one of Australia’s largest advertising building wraps across the Western face of the T1 International multi-storey car park. Sydney Airport general manager of retail Glyn Williams said the new wrap spanning 1,957sqm delivers another significant media opportunity for advertisers at Australia’s gateway, beyond the existing portfolio. “We’re excited […]

Sunday TV Wrap: A Resurgent 60 Minutes Gives Nine A Big Win
  • Media

Sunday TV Wrap: A Resurgent 60 Minutes Gives Nine A Big Win

An emotional tell-all interview with NRL player Johnathan Thurston has delivered big numbers for Nine’s 60 Minutes last night. Thurston – who retired at the end of this season to become a Nine commentator – opened up about alleged rape allegations that have dogged his career way back when be played for Canterbury Bankstown in 2002. […]

by B&T Magazine

B&T Magazine
APN Outdoor Brings The Invictus Games To XtrackTV
  • Campaigns
  • Media

APN Outdoor Brings The Invictus Games To XtrackTV

APN Outdoor, the official Outdoor Media Partner of the Invictus Games Sydney 2018, has revealed the next phase of its partnership with the Games, launching coverage through its XtrackTV national digital rail network. The industry-leading XtrackTV network operated by APN Outdoor is delivering content from the games in Sydney to rail commuters, direct from the official broadcast partner, […]

Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist
  • Campaigns

Japanese Cosmetic Firm Unveils Surreal Ad With Cool LGBTQI+ Twist

Japanese cosmetic firm Shiseido has unveiled its latest campaign that’s epic as it is stunning. The three-and-a-half minute spot is called “The Party Bus” and goes from the surreal to the bizarre all while highlighting the power of make-up. It follows a young Japanese girl who falls for what appears to be a samurai, before ending with a […]

by B&T Magazine

B&T Magazine
Engaging.io Appoints Blockchain Specialist To Lead Business Development
  • Media

Engaging.io Appoints Blockchain Specialist To Lead Business Development

Technology and digital agency Engaging.io has appointed Siva Gounder as senior business development manager as the independent agency continues to invest in technology. Gounder joins Engaging.io from CRDZ, a decentralised platform addressing issues preventing widespread adoption of blockchain and cryptocurrencies. For more than two years he was charged with developing blockchain partnerships and marketing. Prior to […]

Ten Pictures That Will Make You Feel Good About Living Down Under
  • Co-Lab
  • Media

Ten Pictures That Will Make You Feel Good About Living Down Under

The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This is Australia’ collection, capturing all that is great about our lifestyle Down Under. We could be every one of these people. The photo aficionados at Getty Images Sydney have curated some of their favourite images from the ‘This […]

Partner Content

by B&T Magazine

B&T Magazine
Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
  • Marketing

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters an increase of 11.7 per cent over a year ago following the clubs back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League grand final champions Melbourne Victory were second with 526,000 supporters, down 8.7 per cent on a […]