Branding agency Principals has celebrated brave and brilliant women everywhere in a bold new identity for Ovarian Cancer Australia (OCA).
launching in time for Ovarian Cancer Awareness Month this February the redesigned brand sees OCA stand up and stand out.
The logo brings together the three letters O, C and A and calls on the fresh teal colour long associated with the organisation, helping to give the brand the presence and personality it previously lacked.
On the language side, Principals’ copy arm, XXVI, created a positive and energising brand voice that reflects the fighting spirit of women diagnosed with cancer, as well as the passion and drive of OCA itself.
The new identity will roll out across the coming weeks, with the website and organisation’s Resilience Kit – a guide for those with ovarian cancer – among the first to be refreshed.
Josy Shaw, director of marketing and communications at OCA, said: “Principals has gone above and beyond on this project completing a part of the work pro bono.
“We’re thrilled with our new look, which conveys we all need to stand up to ovarian cancer, and this is our year to take action.”
Simon Wright, executive creative director at Principals, said: “We have a wonderful relationship with the team at OCA. It has made investing in this worthy cause easy and we will continue to do so in 2018.”