Pandora has unveiled a new brand to enhance its listeners’ music experience and help bring their music to life.
As Pandora continues to evolve the most personal music experience, the new look embraces the dynamic range of sound and colour, visualising the energy and emotion that artists pour into the creation of music, and that we feel as listeners.
The dynamic new brand is composed of form, colour and pattern, which has also been implemented into the new ‘P’ icon that serves as the listeners’ portal into the unique and diverse range of music they love.
The new logo, with its vibrant and bold colour scheme, showcases the next phase of Pandora’s product and music experiences. From now, listeners will see the new app icon on their mobile devices, with the fresh new look and feel coming to web and other devices over the year.
Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. Pandora is revolutionising music experiences and the new brand reflects the change in the product and shouts to all that there is something new, different, and exciting happening.
This new look and feel surfaces the unique and personal relationship every listener has to music. Pandora has always been unbiased about your music tastes, serving you music you love and never telling what you should be listening to. This new design allows us to be flexible to reflect your Pandora.