Nicola Swankie Joins Red Engine SCC As Head Of Innovation

Nicola Swankie Joins Red Engine SCC As Head Of Innovation
SHARE
THIS


What best describes you?

Continuing to drive innovation for clients in the digital sphere, independent creative content agency Red Engine SCC is pleased to announce the appointment of Nicola Swankie to the newly created role of head of innovation, effective immediately.

With over 10 years’ global experience in social media and content marketing, Swankie joins Red Engine SCC with a remit to help clients develop and navigate their social and digital content roadmap by providing innovative marketing solutions that keep pace with today’s fast evolving digital space.

Her previous role as managing director of SOCiETY Social saw her establish and lead the social agency within the IPG Mediabrands network, building a team of over 20 and working across four states with clients including Coca-Cola, Nova, Tourism Queensland, Coles and TEDxSydney.

Prior to that, Swankie founded one of the earliest social media teams for internationally awarded Leo Burnett Sydney. As social media director, she was responsible for the social strategy direction across all clients. Previous to this, she was content and social director at The Conscious Organisation, where she systemised their social media offering.

Overseeing Red Engine SCC’s national client roster, Swankie is based in Melbourne and will also work closely with agency director and head of strategy, Kate Richardson, to build out the agency’s ongoing growth in Victoria.

Commenting on her appointment, Swankie said, “When I started talking to Red Engine SCC what really struck me about the agency are its unique skills in delivering engaging and sharable video content that is backed up by strong digital strategy.”

“Social and Digital are quickly evolving so that video, immersive experiences, 360 and VR are all becoming a core part of how brands can connect with people on these channels, as well as giving us so many new ways and possibilities to engage audiences. I’m really excited about the prospect of working with a creative team at the cutting edge of this space in Australia,” she added.

Red Engine SCC founder and CEO, Julian Townley, said, “We’re thrilled to have Nicola on the team and her appointment is reflective of our continuing commitment to advancing innovation for our clients.

“Her strong strategic capabilities and passion for big ideas and emerging technology, will offer exponential value to our clients in harnessing progressively-led digital content solutions that deliver real results.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]