Newcastle Airport Encourages Aussies To ‘Go Smarter’ In New Campaign Via Out Of The Square Media

Newcastle Airport Encourages Aussies To ‘Go Smarter’ In New Campaign Via Out Of The Square Media

Out of the Square Media has unveiled a new marketing campaign for Newcastle Airport aimed at encouraging the region’s travellers to re-examine their behaviours and consider the airport as their ‘point A’.

The marketing campaign encompasses TV, out of home, radio, digital, social and CRM activity, and will be a 12-month and beyond process, with the first executions targeting Newcastle and surrounds commencing this week.

Newcastle Airport CEO Peter Cock (pictured above, left) said: “We have a product we are passionate about and believe in, and although our numbers are constantly growing, we found that a lot of people still weren’t aware how much the airport has changed and the benefits of it.

“’Go Smarter’ speaks to the way we do business, the region we are proud to be part of and the approach we are asking people take in rethinking Newcastle Airport as their point A.”

Out of the Square managing director Marty Adnum (pictured above, right) said: “We were honoured to be chosen from eight agencies both local and Sydney based for this challenge. We are openly passionate about this region, and to our mind, the airport plays a vital role in it, so we’d love to see it used to its full potential.

“Departing from Sydney brings costs, parking issues, time delays, and hassles that are frankly unnecessary. By highlighting these added stresses, whilst promoting the ease and connectivity that Newcastle Airport offers both domestically and internationally, we are challenging Novocastrians to ‘Go Smarter’.”




Please login with linkedin to comment

Go Smarter Newcastle Airport Out Of The Square Media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]