Nestlé Purina Launches Hero Video For New Campaign Via Yahoo7’s Storytellers

Nestlé Purina Launches Hero Video For New Campaign Via Yahoo7’s Storytellers
SHARE
THIS



Nestlé Purina has launched its hero content video for natural pet food product Purina Beyond using Yahoo7’s end-to-end content marketing solution, Storytellers.

The video is the first creative fully conceptualised, produced and served by the solution, and aims to educate Aussie pet owners on the importance of the nine recognisable key ingredients found in Purina Beyond.

The video fronts a broader integrated digital campaign which includes listicle editorials. Informed by extensive Yahoo7 data and research, the campaign was born from the insight that owners want their pets to feel as good as they do when eating natural, nutritious food and maintaining an active lifestyle.

The creative is housed on a number of Yahoo7 properties, including lifestyle destination Be, using the company’s native advertising marketplace, Gemini, for amplification.

Yahoo7’s content strategists also managed the process from start to end, using data and insights to inform strategy and creative, serving the content to the most relevant audience at the most effective time, and measuring the results.

Nathan Hill, head of marketing at Nestlé Purina, said: “After months of research and planning, we’re thrilled to launch our hero video content as part of the Purina Beyond launch campaign.

“By partnering with our agency MEC and Yahoo7, we are able to utilise Storytellers to seamlessly target and reach the right audience for our brand at scale.”

Paul Sigaloff, chief revenue officer at Yahoo7, said: “It’s fantastic to execute a campaign with a heavyweight brand like Nestlé, and their agency partner MEC, so soon after launching the Yahoo7 Storytellers offer.

“Using Yahoo7’s unrivalled ‘datasphere’ to power insights for effective storytelling, the entire campaign was bought on known outcomes and provided Nestlé with guaranteed engagement results.”

CREDITS

Client: Nestlé Purina

Head of marketing: Nathan Hill

Brand manager: Joyce Li

Agency: MEC Sydney

Digital manager: Jade Tainturier

Brand performance director: Sean Gillespie

Media and publishing partner/ production company: Yahoo7 (Storytellers)

Head of brand: Anny Havercroft

Group sales manager: Clare Rudduck

Sales manager: Jimmy Aoun

Senior project manager: Leah Yeung

Project manager: Jessica Sumpter

Editorial brand strategist: Caitlyn Brukarz-Smith

 

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]