Publicis Mojo Launches Campaign For Nestlé Condensed Milk

Publicis Mojo Launches Campaign For Nestlé Condensed Milk

NESTLÉ Sweetened Condensed Milk returns to screens this month through Publicis Mojo with a special treat for viewers, just in time for Mother’s Day.

Richard McGowan
Posted by Richard McGowan

The 30-second TV commercial follows a tongue-in-cheek demonstration of what can happen when you add Nestlé’s Sweetened Condensed Milk to your baking.

And who better to create the humorous and engaging performance piece than Paul Middleditch – one of Australia’s most awarded directors.

Nestlé head of marketing foods Sibon Schouten said: “NESTLÉ Sweetened Condensed Milk has been proudly made in Australia for over 100 years. With such heritage this brand is incredibly important to Nestlé and bakers alike. We needed to remind consumers that it is made from quality fresh Australian Milk with a deliciously smooth taste and texture that has been loved for generations. We are encouraging consumers to check the label for local ingredients as a guarantee of this taste and quality.”

Publicis chief creative officer, Grant Rutherford, added: “With a much-loved brand like this one, it was a delicate process to balance credentials with great cut through. Paul was the ideal person to take the simple ingredients of the ad – an Aussie bloke, a voice over and a can of condensed milk and make it sing. And he’s done it in what I think is a wonderfully compelling and enjoyable way.”

The TVC  launches on free to air this week.


Publicis Mojo

Executive Creative Director:  Grant Rutherford

Creative Director:                   Ian Williamson

Copywriter:                 Oskar Westerdal

Group Account Director:         Katrina Wild

Senior Account Director:        Muriel Mallet

Agency Producer:                    Jasmin Helliar


Production Company            Plaza Films

Director:                     Paul Middleditch

Executive Director:     Peter Masterton

Production Manager: Megan Ayers


Food Stylist                Sally Parker

Food Assistant             Samantha Joel


Post Production        The Editors

Editor                          Dave Whittaker

Producers                    Katrina Morelli & Daniel Fry


Sound                         Ramesh Sathiah