Ipsos, Spotify Study Reveals Music As Motivating As Coffee And More Motivating Than Sex

Ipsos, Spotify Study Reveals Music As Motivating As Coffee And More Motivating Than Sex
Rochelle Burbury
By Rochelle Burbury



According to a recent online survey conducted by Ipsos Connect on behalf of Spotify, the majority of Australians say that they can feel like they have too little motivation on a typical Monday (66 per cent) – with energy boosts seen as most critical early Monday morning (47 per cent), or again mid-morning (21 per cent).

At least some say that on a typical Monday they most need an energy boost at lunchtime/ midday (five per cent) or in the afternoon (12 per cent), while there is a greater need for a boost during the morning commute (11 per cent) versus the evening/ afternoon commute (one per cent).

  • Motivation on a typical Monday increases with age, with younger adults being the least motivated (77 per cent age 35 or less vs. 50 per cent age 50-64).
  • Those who are employed are especially likely to feel motivated on a typical Monday morning (70 per cent vs. 61 per cent).
  • Men and women are equally likely to have little motivation.

The survey found that nearly all Australians (93 per cent) rate their level of motivation on a typical Monday a three or lower on a scale of one (Very Unmotivated) to five (Very Motivated), leaving only seven  per cent who rate themselves as being very/ somewhat motivated.

When it comes to getting motivated on a typical Monday, coffee (52 per cent) and music (38 per cent) are found to be most helpful. Other strong motivators include food (32 per cent) and caffeine (28 per cent).

Meanwhile, only one in seven say that they work out (16 per cent) or try sex (10 per cent) to get their momentum going, and less than one in ten turns to alcohol (three per cent). A few (12 per cent) do nothing to get motivated, and seven  per cent mention other sources of motivation.

“For those under the age of 35, music, at 50 per cent, is found to be just as motivating as coffee, at 48 per cent, on a typical Monday,” Ipsos Account Director Nicole Menezes said.

“With that being said, younger people are significantly more likely to say that they are motivated by music than older adults, at 28 per cent for ages 35-64.

“Those under the age of 35 also find both working out (22 per cent) and food (39 per cent) much more motivating than adults ages 50-64 (10 per cent and 22 per cent, respectively).”




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