The Mill To Appear Alongside Stellar Line-Up For 2017 Innovation Festival, Pause

The Mill To Appear Alongside Stellar Line-Up For 2017 Innovation Festival, Pause
SHARE
THIS


What best describes you?

As part of its 2017 launch, the Asia Pacific region’s top digital festival, Pause, has announced a double-bill of world-first keynotes from the heads of global VFX company, The Mill.

Now in its sixth year, Pause, will once again be taking over Federation Square, Melbourne, from 8-10 February 2017, bringing with it a program of presentations, panel debates, workshops and experiences from the creative, tech and business industries’ most prolific thought leaders.

Featuring amongst them will be The Mill’s VFX Supervisor, Gawain Liddiard, and International Executive Vice President, Alistair Thompson, who will be delivering a joint keynote on the company’s development project BLACKBIRD – the first fully adjustable car rig that creates photoreal CG cars.

Working at the frontiers of visual narrative, in creating BLACKBIRD, The Mill has transformed the landscape of automotive advertising and, since the company’s inception, has been behind some of the world’s most innovate visual effects, including those for Audi’s 2014 Super Bowl smash ‘Doberhuahua’; Visa’s ‘A Very High Dive’; Taco Bell’s ‘Play the Future First’ and the double Gold Cannes Lion-winning Google Spotlight Stories ‘HELP’ – an immersive 360-degree short film directed by Justin Lin.

Liddiard said, “There’s been a massive growth in the spectrum of media that we are asked to, and get to, create. It’s exploded from being the set media types that The Mill has traditionally been a part of creating, from film to episodic and focusing on commercial. Now there are long-form commercials that run for five minutes on digital media platforms. There is VR, AR.

“These are just some of the major points we’ll be touching on at Pause, exploring how developing tools like BLACKBIRD not only solves a pre-existing problem, but also opens up a ton of other ways to best leverage these new mediums.”

In addition to the BLACKBIRD talk, which will take place on Creative Day of the festival, Pause will also play host to a separate keynote from Liddiard on Tech Day.

It will cover The Mill’s pioneering experimentation within the realm of virtual reality and discuss the sliding scale of immersive media opportunities for business – from small budget, to full-scale cinematic experiences.

George Hedon, founder of Pause, said, “Pause is all about giving people access to content that they can’t Google and opportunities to hear about the concepts shaping the digital future before anyone else in the world.

“The keynotes from The Mill, along with everything else on the 2017 program, have been curated specifically to illustrate the convergence of creative, tech and business ideas within the digital industries and how a project’s success is now hugely dependent on a holistic approach that encompasses all three elements.”

Further events taking place across Creative Day at Pause 2017 include keynotes from an ex-Magic Leap human experience designer; panel debates featuring representatives from Etsy, and workshops from Code Like a Girl.

Pause will run from Wednesday 8 to Friday 10 February 2017 (Creative Day – 8 February; Tech Day – 9 February; Business Day – 10 February). Full programming details and ticket options are available from the website.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]