Tech giant Microsoft Australia’s Consumer Channels Group has appointed Earl Brandspace as its new creative event marketing agency to deliver a range of targeted events to core retail partners in the consumer IT and Games industry.
Microsoft Australia’s Consumer Channels Grouphave partnered with creative event marketing agency Earl Brandspace, well known for their strong presence within the gaming industry, to design and map out a year long event marketing program for their heavy calendar of shows across Australia for Microsoft’s retail business and Xbox, including shows for retail giants EB Games, JB Hi-Fi & Dick Smith.
With a clear synergy in event design and execution, Earl Brandspace pitched with a view of taking their marketing plan to the next level for their retail partners and tribe of fans, by outshining their competitors with a fully immersive visitor experience journey.
Creative strategist Jason D’Rosario who has worked internationally for a number of global agencies creating compelling brand and visitor experiences, led the strategy in a way that clearly sets Earl Brandspace apart from their competitors in the agency selection process.
“Our approach was to give every visitor an unforgettable journey and help bring their story to life through the interactions and experiences they have.”
With a complete team of in house designers, account managers, project managers, and a full production facility, the ability for Earl Brandspace to quality control every element of each project internally and be both flexible and creative with build elements, gave them the edge to win their dream client.
Account manager Claire Colclough says the team is pumped and is already delivering for this exciting client, saying, “Earl Brandspace is in a great position supporting Microsoft Australia’s Consumer Channels Groupin its event marketing strategy, and we have all the resources in place to help them have their biggest year to date.”
“We have been incredibly impressed with the expertise and creativity displayed by Earl Brandspace in the short time we’ve worked with them. Our goal for every event is to excite, inspire and engage, and the team at Earl are enabling this. We’re looking forward to our continued partnership,” channel marketing lead Australia Michelle Casey added.
This partnership with Microsoft Australia’s Consumer Channels Group and Earl Brandspace has already been successful and resulted in a win for Xbox at the huge EB Games 2015 event for Best Booth and Best Keynote session.