Metrix Consulting Expands To The East Coast

Metrix Consulting Expands To The East Coast
SHARE
THIS



Business intelligence and strategy firm Metrix Consulting has formalised its presence on the East Coast with the opening of a Melbourne office.

Expansion has always been on the radar for Metrix, and in the last 12 months there has been strong demand from national clients for an office on the East Coast and in particular, Melbourne.

Founder and managing director, Marquis Pohla said this of the opening “This growth demonstrates that there is a strong appetite for a new breed of consultancy that is commercially focused, connects multiple information sources and tells you what you need to know without the clutter. I’m excited about establishing a presence on the East Coast to service our national clients, and bring a new approach to those we haven’t worked with.”

Metrix has appointed Asher Hunter to lead the Melbourne office and grow the business on the East Coast. Hunter recently returned to Melbourne after nearly five years in New York, where he was the vice president of Consulting for a multinational firm, and won the Advertising Research Foundation Great Mind Award. Hunter will be joined by Laura Millington to form the inaugural Melbourne Leadership Team. Millington is a highly regarded consultant who brings more than 10 years of experience across London, Melbourne and Sydney.

Hunter explains why he is excited about the opportunity to join a team of like-minded consultants and challenge existing paradigms in the industry. “I think there is huge potential in the world of intelligence and insights, but to reach this potential requires a different way of thinking. We need to move beyond a purely primary research mindset. So much information already exists; it just needs to be looked at through the right business lens. It’s also upon us to drive towards the ultimate business outcome and be more inspirational in terms of how insights are communicated. This is at the heart of what Metrix is about and why I’m so excited about joining the team.”

 

Please login with linkedin to comment

Eric Scmidt Junkee Tumble

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]