Match Media has been appointed to handle all of the media requirements for Menulog following a competitive pitch. Billings will be in excess of $10 million.
Match Media already handles the media planning and buying for the brand, following their appointment in 2013, and will now take on responsibility for all of Menulog’s digital marketing, most notably PPC.
Menulog is the country’s largest online food ordering platform, offering Australians the widest choice of cuisines to discover and have delivered straight to their door. Menulog has more than 8,000 restaurant partners across the country that offer more than 130 cuisines.
Having pioneered the food delivery industry over the past 10 years, Menulog has established a clear position as market leader and the ‘go-to’ for food online, with an unparalleled offering for both consumers and restaurant partners.
Tasman Page, head of marketing, Menulog said, “Match Media really impressed us with their approach to PPC and, most importantly, their strategic thinking in this space. As the clear market leaders in food delivery, we have a huge amount of data to work with. Match have data at the heart of their thinking and approach, so they are a great fit for us.”
Having re-launched the app and website earlier this year, the Menulog platform offers a seamless experience for consumers to order whatever they feel like at for any food occasion – be it beating the queue at their favourite cafe, having lunch delivered at work or opting for a quick dinner.
Offering a wide range of options, from higher end restaurants to the local pizza place, Menulog customers can feel confident in their order, with more than 70,000 meals having been reviewed through the platform.
Duncan Parfitt, head of performance and analytics at Match Media, added, “We are thrilled to be working with Menulog on the complete digital marketing remit and cementing the great relationship we have built over the last 2 years working together on the offline media.
“Menulog is a dynamic and forward thinking business and we are excited to help deliver great work that helps their business continue growing.”