March One Launches Online Training School
Fundraising and branding agency March One today launched Minute Masters, an online training school dedicated to improving fundraising design.
The Australian-first short design course, MFD1 Master Fundraising Design has been developed specifically for the Non-for-profit (NFP) sector to enable fundraisers to better utilise the power of effective design.
Developed in collaboration with March One agency directors Ben Coverdale and Greg Bechly, and created by leading design educator Ben Leddy, the self-paced course is structured to build on a designer’s existing technical skills.
Minute Masters will provide in-house designers and fundraisers access to tools and techniques utilised by large agencies to create new direct marketing packs for their NFP.
As leading specialists in fundraising appeal, Coverdale and Bechly modelled Minute Masters on the skills and knowledge they have acquired working in both the commercial and NFP sectors.
Over the past eight years they have raised more than $107 million for charities such as UNICHEF, Red Cross, OZHarvest, The Starlight Foundation and Jeans for Genes.
Minute Masters program director Ben Leddy has structured the course to build on a designer’s existing technical skills.
“Designers’ already know how to use a range of programs, so this course aims to explore the thinking and choices they need to make to create powerful fundraising communications.”
The self-paced course MFD1 Master Fundraising Design is built by designers and taught by designers.
It consists of four subjects that are eight hours each in duration and broken down into 10 models per subject, over a minimum of four weeks.
Students are provided with an informative 25-minute class each week, delivered via Zoom, in which they will work both individually and with other students in a professional ‘engage and learn’ process.
Users will be assessed via a 30-minute quiz and two-hour assessment per subject.
The course provides one round of video feedback from an industry professional as well as continuous online support for participants.
The course will teach students the difference between commercial and fundraising design, best practices for DM, digital and social fundraising appeals, integrating brand with fundraising, and how to best utilise Minute Masters templates to deliver successful campaigns.
March One and Minute Masters learning director Greg Bechly said: “Within our beta testing we discovered that the designers who went through the program were able to identify the core proposition of an appeal and develop a direct marketing pack almost 40 per cent faster than prior to the course.”
“The understanding between fundraisers and their design teams also showed significant improvement, especially when teams completed the course together, as it allowed them to collaborate and talk in a common language for the first time.”
“Minute Masters is a way for NFP’s to future-proof its workers and organisation by helping them to up skill and deliver improved outcomes.
“It’s about building a pathway for success by helping individuals realise their full potential and that of the brand with training that is relevant and practical,” added Bechly.
Upon the completion of the course, users will receive a 25 per cent discount for a subscription to an extensive library of InDesign templates for Fundraising Direct Mail to enable users and their organisations to improve efficiency, team collaboration and gain instant access to a range of new formats to utilise their new skills.
“The self-paced format enables users to fit the course-work around individual workloads and priorities, allowing teams to continue working as they learn.
“In today’s highly competitive NFP environment, it’s all about reducing costs and increasing your results.
“This course offers in-house designers an opportunity to learn, up skill and deliver for your organisation,” added Coverdale.
The course is now open for enrolments. Enrolments in MFD1 Master Fundraising Design are limited at 20 closing 3pm Friday 21 December 2018.
The fee for the short-course is $1815. Enrol before 15 December 2018 and an early-bird discount of 22 per cent will save you $400.
The Next Course commences Mid Jan 2019.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.