Magnum & Co Strengthens Senior Team With Two Appointments

Magnum & Co Strengthens Senior Team With Two Appointments
SHARE
THIS



Magnum & Co has announced the appointment of Amber Dermoudy (pictured above, left) to the newly-created role of head of strategy and digital, as well as the promotion of Rachel Wotherspoon (pictured above, right) to head of strategy.

Dermoudy joins the PR and marketing agency from General Assembly, where she has been teaching digital marketing. Prior to that, she held a series of leadership positions, including digital and social account director at One Green Bean.

Wotherspoon will be charged with ensuring all work, whether that be PR, social media, content, influencer marketing or experiential, dovetails cohesively while resting on a clear insight, with measurable outcomes.

Magnum & Co managing director Aaron Crowther (pictured above, centre) said: “These two roles are absolutely critical. They are cornerstones of the work we are pursuing – best in class and totally integrated.

“Our integrated marketing offering has grown dramatically over the last year. Rachel has been an important part of that, and having Amber join with her credentials means we can dial up the sophistication of our social and digital offering even further.”

Dermoundy said Magnum & Co has a compelling proposition that she connected with immediately.

“Magnum & Co is working with some of the world’s biggest brands across a number of markets, and being able to work with the leadership team in setting out what our social and digital approach should be as we grow is really exciting,” she said.

“I’m proud to be a part of a team that is serious about digital transformation.”

Wotherspoon added, “Over the past few years, Magnum & Co has truly become a strategic partner, less a supplier, to its clients.

“It’s an exciting time in that the data-rich marketing environment in which we now operate allows us to be smarter in our approach from insights through to measurement, with digital playing a key role. We’ve built a solid team and a fantastic culture for the business.”

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]