Keep Left Expands Into Sydney & Grows Management Team

Keep Left Expands Into Sydney & Grows Management Team
Mel Campbell
By Mel Campbell



On the eve of its seventeenth birthday communications and content marketing agency, Keep Left, has opened its first office in Sydney.

The office will be led by long-time team member Libby Britten, who has been promoted to strategy & client services manager and will lead the growth of the company’s PR, creative and performance clients headquartered in Sydney.

Keep Left has also bolstered its management team with the appointment of Susan Horn as head of content marketing and creative services.

Horn first established Keep Left’s consumer division in 2007, and in the last eight years has worked at L’Oréal and Fonterra in general brand marketing roles, before rejoining Keep Left in September 2017.

Horn will lead Keep Left’s portfolio of content clients including the University of Melbourne and NEFF Australia, as well as providing creative leadership to the agency’s thriving creative production studio.

Completing the growth trifecta, former general manager of Vizeum and Posterscope, David Campbell, has joined the Keep Left management team in a commercial advisory capacity.

Campbell will work with the Keep Left management team on the implementation of the agency’s three-year strategic plan and key initiatives associated with this.

Keep Left CEO Gillian Gosling, said the appointments would help Keep Left prepare for its next phase of growth as it edges closer to full-service.

“Keep Left has doubled in size since the launch of our integrated offering and we plan to continue the growth while promoting a high-performance culture in the next three years.

“It’s only natural for us to have feet on the ground in Sydney and we’re confident that this, combined with the recent management appointments, will take the agency to the next level,” she added.

Gosling will be on maternity leave from mid-October, handing the CEO reins back to Founder Caroline Catterall for six months.

As acting CEO, Catterall will oversee business strategy, people & culture, client satisfaction and finance.




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