iProspect Launches Specialist Data Division

iProspect Launches Specialist Data Division
SHARE
THIS



iProspect has announced the launch of Consult, a new division designed to offer specialist consultancy on marketing technology, experience and audience activation, while helping clients structure strategies to stay ahead.

Head of data at iProspect, ANZ Ollie Fifoot (pictured above), will lead the newly formed outfit, which will be based around a fluid structure to bring in the right blend of data, technology and digital marketing specialists, depending on the client, brief or challenge in-hand.

Fifoot said: “I’m really excited about the potential for us to add value for our clients under the Consult brand. iProspect has a unique opportunity to offer consultative advice on selecting the right technology, while having the accountability of buying and optimising the digital media spend.

“We’ve just on-boarded Consult’s second client and we’re looking forward to expanding the offering to new and existing clients early in 2017.”

iProspect’s new division is part of its long-term mission to drive business performance in the digital economy.

Consult’s objective is to help clients navigate the complex world of data and technology and its increasing significance in marketing, from defining and compiling multiple sources to making operational and personnel recommendations.

CEO of iProspect ANZ, Dan Kalinski, said: “Clients are increasingly coming to us as their trusted adviser on matters that lie outside of our traditional role as a paid media agency.

“It made sense to launch Consult as an avenue to help clients get the most out of the huge amounts of data they are creating, not only within their marketing campaigns but within their organisations – all of which brings cultural and logistical challenges.”

Consult will launch in January 2017.

Please login with linkedin to comment

consult Spotify

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]