Influencers Banned From Federal Government Campaigns

Influencers Banned From Federal Government Campaigns

Influencers have been banned from appearing in federal government campaigns following a review by the Department of Health into the funding of social media stars.

The review began in late July when The Daily Tele revealed Minister Greg Hunt’s department had forked out more than $600,000 of taxpayers’ dollars for its #GirlsMakeYourMove social media campaign in the last 18 months.

Now, the government has been told by the Assitant Minister of Finance David Coleman to stop social media influencer funding in every department.

According to The Tele, Coleman said: “The government has recently reviewed the use of social media influencers and determined that they will not be used in future campaigns.

The backlash against the social media influencer funding worsened when it was reported some of the influencer paid to take part in the #GirlsMakeYourMove campaign – which spruiked health and wellbeing –  also plugged alcohol on their channels.

As well as this, one particular influencer included in the campaign had previously been forced to apologise for racist content.

At the time of the initial review, Hunt said: “There would need to be a demonstrated benefit and demonstrated suitability of any individual going forward, for this to recommence.

“This would need to include a thorough assessment and vetting process linked to improving the health of Australians.”




Please login with linkedin to comment

Campaigns Federal Government influencer

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]