Indie Agency next Thursday Recruits GoT Actor To Help Launch Insurance Company

Indie Agency next Thursday Recruits GoT Actor To Help Launch Insurance Company
SHARE
THIS



When 40 coins salvaged from a 1,622 shipwreck become the centrepiece of a new insurance company brand launch, it’s clear the creative team is out to rock the boat.

Designed by independent creative agency next Thursday, the launch of specialist commercial insurance brand Marine Protect: Powered by NTI has been developed with industry disruption in mind.

The agency produced a logo suite, brand identity, magazine campaign, website, and a launch video and high-impact DM piece. The video features Game of Thrones’ ‘The Hound’ actor Rory McCann reading the famous poem Sea Fever by John Masefield.

“The launch of Marine Protect had to involve a larger-than-life creative marketing piece that would cement its place as Australia’s leading marine insurance specialist and turn heads among key industry players,” Dan Adler, managing director of next Thursday, said.

“Our intent was to create a unique, tangible piece that would become a talking point among key decision-makers in the industry.”

The solution was a custom-made wooden book shaped like an old ships’ hull, with a salvaged 17th century coin nailed to the front cover. These coins were recovered from the Sao Jose W sunk in the Mozambique Channel near Madagascar. The inclusion of the coin makes a very strong statement about the commitment and capability of the Marine Protect: Powered by NTI brand.

Marine Protect brand launch (next Thursday)

Measuring 52 by 32 centimetres, and weighing four kilos, the book outlines Marine Protect’s products and tells the story of the Sao Jose W, a Portuguese ship sunk by a British and Dutch fleet in 1622.

The 36-page book features three double gatefolds that measure 1.5 metres wide when open. The books were bound by two-inch mooring rope, with both ends dipped in tar. Even the headlines were unique, being photographed underwater.

Marine Protect brand launch (next Thursday)

Marine Protect brand launch (next Thursday)

Mr Adler said the agency was thrilled to be working with NTI, describing them as “an unparalleled leader in their field”.

“The team at NTI are impassioned brand advocates whose customers remain with them for 10, 15, even 20 years,” he said.

“It’s an honour to share in their passion and bring Marine Protect to life through such vibrant, memorable creative.”

Latest News

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)
  • Media

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)

Nine’s The Block was the most watched entertainment show of Wednesday night, narrowly seeing to Ten’s The Bachelor by 881,000 to 854,000, respectively. Ten’s latest attempt at a homegrown drama, Playing For Keeps, debuted last night with a promising 583,000. The Block was enough to give Nine the biscuits, winning last night with 28 per cent audience […]

by B&T Magazine

B&T Magazine
Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine