Imagination Inspired By Our City of Colour For World-Famous 2015 Sydney New Year’s Eve

Imagination Inspired By Our City of Colour For World-Famous 2015 Sydney New Year’s Eve
SHARE
THIS



The City of Sydney has announced its creative line-up for 2015 Sydney New Year’s Eve, including a new look and theme for Australia’s largest public event, conceived by creative agency, Imagination.

The Sydney Harbour Bridge will be the focal point of this year’s celebrations, while the new ‘City of Colour’ theme will showcase Sydney’s colours, diversity and young talent.

The ‘City of Colour’ theme and logo harnesses local flora, fauna and the stunning harbour itself as creative inspiration for the world’s most-loved New Year’s Eve celebration.

The Sydney Harbour Bridge itself is this year’s ‘Bridge Effect’. The famous landmark will see an extra 2,400 fireworks launched from its coat-hanger structure this year to create the largest Sydney Harbour Bridge pyrotechnic display ever. Combining with lighting effects, and full-height projections on the eastern face of the Harbour Bridge pylons, 2015’s effects are set to be the most impressive yet.

Building on its commitment to nurturing local creative talent, City of Sydney has offered the bridge pylons as a creative canvas to up-and-coming artists, Romance Was Born and Province Studios – both graduates of the City of Sydney’s ‘Creative Spaces’ program.

In addition to full creative responsibilities for 2015 Sydney New Year’s Eve, Imagination has worked closely with Telstra and the City of Sydney to offer innovative 360 degree online video footage of the event and a dedicated App. The App will allow users to stream the fireworks on-the-go, provide tips on good vantage points and offer a free SMS service to bundle and send New Year’s texts just as the clock hits midnight.

As Imagination enters its fifth year as creative agency behind Sydney New Year’s Eve, director Heath Campanaro said continuing to raise the bar in 2015 was essential to showcasing Australia as a global seat of innovation.

“Iconic events always present exciting cultural opportunities, and even for something as internationally treasured as Sydney New Year’s Eve, local expertise remains key to creating an experience that reflects the vibrant and unique culture Sydney is famous for,” he said.

“This year’s emphasis on young local talent has seen fashion designers Romance Was Born and graphic designers Province Studios working on a number of pieces of creative content for the night. It’s also given Imagination a chance to show off one of our youngest creatives, with designer Madeline Chew Lee being instrumental in the vision and realisation of this year’s creative approach.”

“Additionally, our work with Telstra on the live online streaming and App points to the innovative technology that forms the basis of Imagination’s approach.”

One million people are expected to watch Sydney New Year’s Eve around the harbour this year and more than a billion will be watching from home around the world.

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]