How Do You Market A Spamburger Let Alone Eat One?

How Do You Market A Spamburger Let Alone Eat One?
SHARE
THIS



Canned meat doesn’t exactly scream ‘get in my mouth right now’ and yet hoards of people have already flocked to the not yet open café, Bloody Mary’s, in Sydney.

Bloody Mary’s has on its menu a spamburger. A burger with Spam inside.

The café has yet to launch – it’s launching Saturday – and already the word-of-mouth earned media has taken owner Cinta Rockey by surprise. “A lot of people have already seen it on social media and are buying it. It’s going a bit mental here,” she told B&T.

“There is a community of Spam lovers around. A lot of American, Philippine and Hawaiian people who can’t get enough of the stuff.

“I guess no one has been brave enough to use it in Australia. Of course many are just curious too.”

spam

 

However, a marketing and advertising push for the burger, and the brand’s plethora of other interesting dishes such as guacamole with bagel crisps, is definitely on the cards. Rockey said the team has partnered with boutique communications agency Agency G to help promote the café.

“In terms of marketing, I think that will come in the next couple of weeks and I’m sure we’ll be able to do specials and that sort of thing later on down the track,” she said.

“It’s been in discussions. We didn’t realise this particular food item was going to take off!”

The reaction of the Spamburger so far? “They love it!” said Rockey, mentioning a group of guys had already come into the café pre-launch asking for the Spamburger.

“It’s just a bit of fun,” she added. “People do want to have fun with food, I’m not trying to be restaurant-y here, it’s more of a relaxed style café vibe.

“It’s quite a novelty.”

cafe

The cafe.

 

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]