Horror Movie Excorcism Marketing Stunt Goes All The Way To The Vatican

Horror Movie Excorcism Marketing Stunt Goes All The Way To The Vatican
SHARE
THIS



The latest Twitter frenzy, involving screaming teenagers and a ‘real’ exorcist priest, has just been a clever little marketing stunt for a new Horror film The Gallows. 

The hashtag #charliecharliechallenge has been swirling around the Twittersphere. The game involves using two pens and a paper to create a makeshift Ouija board, drawing a grid on the paper to make four panels-two labelled ‘yes’ and the other two ‘no’. Then players call a ‘demon’ by saying “Charlie, Charlie can we play?” or “Charlie, Charlie are you here?” Depending if ‘charlie’ or ‘gravity’ is present the pencil will move, to the ‘answers’.

A Christian Today article warned these crazy youths not to mess around with demons and the Occult. According to a Vatican-approved exorcist, Spanish priest Jose Antonio Fortea, playing the game “will result in other spirits beginning to enter into even more frequent communication. And so then the person really can suffer much worse consequences from the demons”.

Turns out people and the Vatican are just loosing their minds over a marketing campaign. The #charliecharliechallenge has been created to promote a new horror film The Gallows. According to IMDB the low budget, ‘found-footage’ horror film is about a bunch of students who “20 years after a horrific school play accident, try to honour the anniversary of the tragedy – but soon discover that some things are better left alone.” https://youtu.be/5FIkKpqUx1U

Once again, a horror film has used clever ‘found footage’ marketing techniques to attract screaming teens.

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]