Australian lingerie label Honey Birdette have launched a limited edition Pink Marshmallow Soy Candle to raise much-needed awareness and financial support for Breast Cancer Awareness Month.
The best part? Honey Birdette will donate 100 per cent of all Pink Marshmallow Soy Candle sales to the McGrath Foundation, with a goal of raising $30,000 by the end of the month.
The limited-edition candle is based on Honey Birdette’s best-selling Tabloid candle collection with the packaging featuring a similar newspaper design. However in order to educate and encourage women to be breast aware, the candle’s racy tabloid has been replaced with a detailed, playful and light-hearted guide outlining how to conduct a self-examination.
In order to bring additional awareness to the campaign, Honey Birdette’s in-store and head office team will be giving up their signature red pout. Instead opting for a bright pink lipstick for the duration of Breast Cancer Awareness Month.
This is the second year that Honey Birdette has engaged in the Breast Cancer Awareness Month initiative in collaboration with the McGrath Foundation.
Honey Birdette’s Pink Marshmallow Soy Candle will be available during the month of October exclusively from Honey Birdette boutiques in Australia and the United Kingdom, as well as via their Australian, UK and US online stores.