Following the appointment of online fitness phenomenon Emily Skye (pictured above) as an ambassador in 2016, Goodlife Health Clubs has extended its digital footprint by appointing nine high-profile social media personalities to promote the brand.
Former Australian pole vaulter and qualified exercise physiologist Amanda Bisk, Neighbours actor Matt Wilson, swimwear designer Jamie Allen, and socialite Taylor Fielding are just some of the big names the gym chain has secured.
The newly-appointed brand ambassadors will be regularly posting about their fitness journeys, achievements and experiences at the gym, allowing the Goodlife brand to reach a broad spectrum of new and existing members through a combined social media audience of more than 1,132,000 people.
Each influencer has been engaged for an initial period of between four and 12 months, during which time they will post across a number of social media channels including Instagram, Facebook and Snapchat, as well as author blog content hosted on the Goodlife website.
In addition to posting on their social media channels, the influencers will also promote Goodlife beyond the digital space by running group workouts and participating in meet and greets with members and fans.
Goodlife Health Clubs head of marketing Jay Baikie said the objective of the campaign was to break down barriers between the brand and its customers by aligning with influencers who could inspire their members.
“We are always looking for new platforms to reach our existing members, as well as untapped audiences, in ways that relate to their individual needs, goals and preferences,” he said.
“We hope to strengthen the human connection we have with our members by using influencers to create and share credible and relatable content about their experiences at Goodlife.”
Mr Baikie said the initiative would also build brand affinity through the alignment of Goodlife’s facilities, products and services with each influencer’s health and fitness goals.
“With more than two-thirds of our membership base aged under 30, all with varying backgrounds and fitness goals, it was imperative that we partnered with ambassadors who our younger members could easily connect with,” he said.
“Engaging influencers who were already brand advocates, or who could share our purpose in an authentic way, was the next step in elevating our social media and broader marketing strategy.
“We spent a lot of time drilling down into each influencer’s social media stats and focused on engagement over reach to ensure that their followers aren’t just seeing posts, but making real connections through likes and comments.”
Here’s the full list of new brand ambassadors for Goodlife Health Clubs
- Amanda Bisk (@amandabisk)
- Anthony Noud (@anthonypureandlean)
- Kayleigh Douglas (@kayleighdouglas)
- Jamie Allen (@_jamieallen_)
- Nicola Scruby (@the_unrefined)
- Ellen Clark (@ellen_clark)
- Matt Wilson (@mattywilson)
- Lee Carseldine (@leecarseldine)
- Taylor Fielding (@taylorfielding)