Gemba To Launch Data & Insights Division

Gemba To Launch Data & Insights Division
SHARE
THIS



Leading sport and entertainment consultancy Gemba is set to launch a data and insights division, and has appointed Ilmar Mutli to lead it.

The new division will offer a range of specialised services including:

  • providing strategic advice to sport and entertainment organisations about building technology solutions to capture and leverage their data;
  • working with sport and entertainment organisations to better understand their current fan base and predicting future fan behaviour through data; and
  • working with brands to leverage their sponsorship of sport and entertainment assets through the use of their data combined with data from rights holders.

Heading up the new division is Ilmar Mutli, who joins Gemba following periods with KPMG and IBM, where he was responsible for leading large-scale data analytics projects across a range of industries.

Ilmar Mutli

Ilmar Mutli

While at KPMG, Mutli co-founded the Asia Pacific Sports Analytics Conference, a forum to discuss trends and innovations across areas such as fan engagement, sports media and broadcasting, the business of sport, high performance and athlete measurement, and digital transformation.

Gemba’s global CEO and director, Rob Mills (main picture), said the company has increasingly been using a variety of data sources, in addition to traditional consumer insights, to provide clients with solutions to their briefs in recent years.

“The launch of this new division is a logical extension to our existing insights offer, and will allow us to provide clients with deeper advice around technology, analytics and fan engagement,” he said.

Commenting on his new role, Mutli said: “I have long had a passion to explore how the sport and entertainment industry can better leverage data. This applies across the entire value chain of the industry – leagues, clubs, events, athletes, government, brands and stadiums.

“I have been fortunate to work on some innovative data and analytics projects, and look forward to applying this experience to Gemba’s clients.

“Given Gemba’s experience across the breadth of the industry in the Asia-Pacific region, this role was highly attractive, and the company’s existing consumer insights program provides an exciting platform on which to build a world-class data and analytics business.”

Gemba’s data and insights division will launch in January 2018.

Please login with linkedin to comment

gemba Ilmar Multi

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering
  • Marketing
  • Media

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief. The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth. CMO Brief’s foundation sponsor is […]