Gemba Continues Growth With New Agency Acquisition

Gemba Continues Growth With New Agency Acquisition

Sport and entertainment consultancy Gemba has signalled its intention for further growth with the announcement that it has acquired the sponsorship management component of marketing company, Bullet Marketing.

Cherie Hartley
Posted by Cherie Hartley

As part of the acquisition, Gemba will now manage Toyota’s sponsorships of the Tamworth Music Festival, A Day On The Green and National Tree Day, expanding its remit with Toyota and further increasing its involvement in the music industry.

Gemba director & CEO Rob Mills explained the rationale for the acquisition, “We have worked with MD Keith Blanket and the Bullet team through our mutual relationship with Toyota and we were always really impressed with their work and understanding of the Toyota business.

“When the prospect emerged to acquire the sponsorship management component we jumped at the opportunity. We liked the way Bullet operated and the acquisition will further build our capabilities in the Music industry and with community programs.”

Bullet Marketing managing director Keith Blanket said, “Gemba’s broad sport and entertainment remit with Toyota will ensure that the sponsorships managed by Bullet will be well executed and integrated into the broader Toyota brand strategy.

“I am looking forward to working with the Gemba team to manage the transition over the next 18 months and to further enhance the leveraging of some of Toyota’s key sponsorship assets.”

The acquisition is the first to be made by Gemba but signals a proactive approach to look for similar opportunities for growth and expansion, both locally and globally.

“We have completed a comprehensive audit of agencies and consultancies in Asia-Pacific, Europe and the USA,” said Rob Mills.

“In the coming months we will be approaching a select number of businesses to gauge their interest in either acquisitions or mergers in order to continue to build our credentials and growth in key markets.”