G-Star Launches Fashion Campaign Inspired By Tinder

G-Star Launches Fashion Campaign Inspired By Tinder

Fashion brand G-Star has launched its new season campaign and denim range with emerging model faces and a tinder inspired denim matchmaker.

The optimised tool takes the guess work out of selecting denim where customers answer a series of quickfire questions to find out “How do you wear yours?”. All you have to do is swipe right or left to find your denim soulmate!

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In conjunction with the launch of the tool, G-Star unveils its second campaign with Ellen von Unwerth. Seen as a departure from G-Stars previous campaigns, Ellen has handpicked the new guard of fresh model faces from all over the world to represent the unifying nature of denim.

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The launch of the denim tool and campaign ties in with the TVC, set to air next week.