First Speakers Announced For RESET 2017

First Speakers Announced For RESET 2017
SHARE
THIS



The Australian Association of National Advertisers (AANA) has announced the first two speakers for its 2017 RESET conference in October.

Shadi Halliwell, group creative and marketing director at Harvey Nichols Group, and Bessie Lee, former CEO of WPP China and now founder and CEO of Withinlink, will join five other global marketing leaders as speakers at RESET in Sydney on Tuesday 17 October.

AANA chief executive Sunita Gloster said: “The RESET theme continues to resonate with our members – Australia’s national marketers – and we’re delighted to bring the RESET agenda back for its fourth year.

“Shadi is known for liking the unconventional, evidenced in the famous and award-winning work she has championed both for O2 and Harvey Nichols through the ‘Shoplifters’ spot which uses real CCTV footage of criminals shoplifting from its Knightsbridge store – traditionally a ‘no go’ area for a retailer.

Shadi Halliwell

Shadi Halliwell

“I’m thrilled to have secured Bessie Lee, one of China’s leading media executives who, having been responsible for WPP China, with more than US$1 billion in annual revenue in that market alone, is now heading up her own business Withinlink, which is aimed at incubating and accelerating start-ups in the media, technology and communication space.

Bessie Lee

Bessie Lee

“Many AANA members are keeping a keen eye on China as they accelerate into the digital landscape, looking to learn from the companies that are innovating and disrupting with extraordinary energy.”

 

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?