All-Female Agency Rebrands For Australasian Growth

All-Female Agency Rebrands For Australasian Growth

With an all-female team of six and one lucky male intern, AJD Creative has celebrated International Women’s Day by rebranding to Studio Marchém, as it prepares to grow alongside its clients throughout Australasia.

Emma Bolger
Posted by Emma Bolger

Over the past 12 years, Studio Marché has been focused on supporting the branding and packaging needs of Australia’s food and beverage industry, including Fine Wine Partners and Emirates Leisure Retail Australia, while recently expanding their services to support emerging beauty and lifestyle brands such as Karinda Australian Organic Skincare and Hop & Cotton.

“We’re simply a curious bunch of creatives who design influential brands that bring people together,” Studio Marché founder and creative director Alisha Dunsford said.

“In one sense, being an all-female team isn’t remarkable. However, we have learned to embrace this facet of our agency and use it to our advantage when working with female oriented brands.

“We’ve wanted to rebrand for a long time, but a name that encompassed not only our specialty within the food and beverage industry, but our growing expertise in beauty, fashion and lifestyle branding initially alluded us.”

 

Dunsford said the new name for the business was born after a recent visit to the Östermalms Saluhall brought back memories of her formative market experience.

“Marché, the brand, is now the true reflection of everything we stand for and strive for every day for each of our clients.  Same game, new name,” she said.