Farm Pride Launches Campaign To Show Just How Free Range Its Eggs Are

Single white egg with happy faces souronded by blank brown eggs.
SHARE
THIS



Free range eggs supplier, Farm Pride, has launched a new outdoor campaign that demonstrates how exactly free range its eggs are.

The campaign uses real footage from one of Farm Pride’s free range farms in Central Victoria and will display the video feed (with nothing to hide) on Melbourne’s latest electronic outdoor supersite at Melbourne’s Emporium for 48 hours from midday Wednesday 22 April 2015.

The team at GPY&R worked directly with oOh! Media, who developed technology to bring Farm Pride’s cam to the newly installed mega screen on Swanson Street.

Farm Pride marketing executive, Sarah McLeod, said: “At a time when there is confusion among consumers about packaging claims, we felt it was important to demonstrate, that our hens produce 100% free range eggs in certified free range farms.

Farm Pride 2

“We wanted to show people what our farms look like, how the hens live and exactly why the eggs are so good.”

Farm Pride 1

Ben Coulson, ECD of GPY&R Melbourne, added: “Farm Pride is one of Australia’s best known food brands which is very proud of the free range product they sell. This campaign strips the marketing jargon from the term ‘Free Range’ lets us all see exactly what goes on at Farm Prides farms. People are tired of being led-on by food brands and I applaud Farm Pride for being so honest with us. It would be nice if more brands could do the same.”

Credits:

Editor: Tom Marley/Maxine Dabrowski, GPY&R Melbourne

Executive Creative Director: Ben Coulson, GPY&R Melbourne

Copywriter: Ellen Fromm, GPY&R Melbourne

Art Director: Isabella Carusso, GPY&R Melbourne

Senior Account Manager: Lachy Larmour, GPY&R Melbourne

National Sales and Marketing Manager – Farm Pride: Ian Savenake

Marketing Executive – Farm Pride: Sarah McLeod

oOh! Media Creative Services: Laura Brealey

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine