F5 Networks has selected global integrated PR and communications consultancy, Hotwire, to support its growth plans across the ANZ region.
F5 solutions strengthen the security, performance, and availability of applications, servers and data centres, to successfully deliver applications to anyone, anywhere, and at any time.
As the organisation continues to strengthen its local offering to Australian and New Zealand businesses, they looked to engage an agency for support on their corporate messaging, market positioning, PR, communications, and social media programs.
Following a competitive pitch, Hotwire were selected for their domain expertise, robust influencer network, and measurement-led approach.
“Hotwire stood out for their expertise in technology PR, strong B2B media relations, strategic insights and social and digital influencing programs. With this scope of influence, we knew they would be great partners in extending and expanding our market share of voice to wider business and technical audiences,” said Nick Flude, head of marketing, A/NZ at F5.
Recently appointed country manager for Hotwire Australia, Mylan Vu (pictured above), commented, “The use of applications, driven by cloud-based services and the internet of things, is increasing exponentially. Businesses need to have safe, reliable apps now more than ever.
“We are thrilled to be working with F5 to refine their communications message and strategy at this exciting time for their business”.