F5 Appoints Hotwire To Support Commercial Growth In ANZ Region

F5 Appoints Hotwire To Support Commercial Growth In ANZ Region
SHARE
THIS



F5 Networks has selected global integrated PR and communications consultancy, Hotwire, to support its growth plans across the ANZ region.

F5 solutions strengthen the security, performance, and availability of applications, servers and data centres, to successfully deliver applications to anyone, anywhere, and at any time.

As the organisation continues to strengthen its local offering to Australian and New Zealand businesses, they looked to engage an agency for support on their corporate messaging, market positioning, PR, communications, and social media programs.

Following a competitive pitch, Hotwire were selected for their domain expertise, robust influencer network, and measurement-led approach.

“Hotwire stood out for their expertise in technology PR, strong B2B media relations, strategic insights and social and digital influencing programs. With this scope of influence, we knew they would be great partners in extending and expanding our market share of voice to wider business and technical audiences,” said Nick Flude, head of marketing, A/NZ at F5.

Recently appointed country manager for Hotwire Australia, Mylan Vu (pictured above), commented, “The use of applications, driven by cloud-based services and the internet of things, is increasing exponentially. Businesses need to have safe, reliable apps now more than ever.

“We are thrilled to be working with F5 to refine their communications message and strategy at this exciting time for their business”.

Please login with linkedin to comment

Dianomi f5

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?