F4WARD today announced its appointment as Consumer PR and Influence agency partner for Bolle Italia, Australia’s first wine festival dedicated to Italian sparkling wines, coming to Sydney in October 2016.
F4WARD has been appointed to re-introduce Australians to the taste and quality of Italian sparkling wines that are coming into the market, through earned media relations, as well the creation of paid and social content.
During the two-day sparkling wine celebration held in Rushcutters Bay at the newly refurbished event space and Italian establishment, Bar Machiavelli – an assembly of Italian winemakers and importers will showcase over 100 quality wines that perfectly reflect each Italian region’s distinct terrain, delivering a unique aroma and array of flavours in every drop.
Bolle Italia will conclude with Bolle Italia Degustazione – an exclusive six-course, 140-200 person dinner, part of 2016’s Good Food Month line-up celebrating quality Italian sparkling wine, food and music.
Inspired by the contrast of Italian viniculture, eleven of the best sparkling Italian wines will be complemented by a regional Italian degustation menu, exclusively designed for Bolle Italia by Bar Machiavelli’s owner and chef, Paola Toppi.
The creative duo behind Bolle Italia – Italian sparkling wine importers, Heath Felton and Marco Zaccariotto – conceived and produced the two-day celebration dedicated to Italian sparkling wine, as demand is growing fast, but feedback from clients revealed Australians aren’t aware of what they could be looking for, beyond Prosecco.
Health Felton of Global Grapevine said, “We are thrilled to work with F4WARD agency who have a strong track record of working with foodie media and influencers to help tell authentic stories.
“We want Bolle Italia wine festival to give Australians the rare opportunity to taste quality Italian sparkling wines coming into the market, and learn how to recognise the difference.”
Fergus Kibble, founder of F4WARD agency, said, “The F4WARD team is delighted to partner with Bolle Italia founders and Italian sparkling wine importers, Heath Felton and Marco Zaccariottoto bring to life Australia’s first celebration of sparkling Italian wines.
“We know that in the past Australia’s exposure to Italian-style sparkling wine has been limited, with many believing the produce was of poorer quality. This insight has enabled us to build a strategy that will help to change Australia’s perceptions around Italian-style sparkling.”